The Gozoop.com Group has acquired Digital Agency StrattonCommunications.com. This is Gozoop’s fifth acquisition. Before this, the group had acquired Red Digital in 2013, which is a part of the Dream11 Group, iThink in 2014, 56 Blue Lights in 2016 and Hat Media in 2018.
After the acquisition, Stratton will be rebranded as Sm(all) and will focus on challenger brands under Gozoop’s umbrella. The agency aims at gaining recognition for its ability to use human insights to unlock authentic brand experiences that drive meaningful engagements primarily on short-form content platforms. With Siddhanth Valecha as the CEO of Sm(all), the agency will operate independently within the group and will report to the Gozoop Board.
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* small.com ?
