http://www.cnbc.com/id/23783015
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
And being the ad giant that it is, Google
is constantly thinking of new ways to expand its already significant search marketshare. The latest strategy keeps websurfers on that Google search page longer--though it's not necessarily good for everybody.
While Google has traditionally allowed users to search for information and products by directing them to other sites, now Google allows users to search within sites including Washingtonpost.com and bestbuy.com, while staying on its own webpage. Google profits from that extra time on its site, and it says makes searches for information and products easier.
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
And being the ad giant that it is, Google
is constantly thinking of new ways to expand its already significant search marketshare. The latest strategy keeps websurfers on that Google search page longer--though it's not necessarily good for everybody.
While Google has traditionally allowed users to search for information and products by directing them to other sites, now Google allows users to search within sites including Washingtonpost.com and bestbuy.com, while staying on its own webpage. Google profits from that extra time on its site, and it says makes searches for information and products easier.
