news Google uses a .XYZ for their new parent company Alphabet - the Internet melts

[DomainVP]

Multiple news outlets are reporting that "Google" has decided to change their parent company name to "Alphabet" and has launched it on the domain ABC.XYZ.

I have seen many companies that operate multiple businesses under one umbrella and also use terrible domains without ever intending to own the exact match .COM - but for Google, this move is surprising.

It’s a win for Daniel Negari and selling one of the few domains that the .XYZ registry is good for: the alphabet. The other being abcdefghijklmnopqrstuvw.xyz

I think Google summed it up by saying, "[we make] smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.”

As this story unravels, I’m sure Mr. Negari will have a larger role to play within Alphabet, possibly even heading their .google extension when Google decides that we should all be using a .google instead of .COM.

Speculation for a speculative move.


From the announcement G is for Google:

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google . . . companies that are pretty far afield of our main Internet products [will be] contained in Alphabet instead.

Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.

Don’t worry, we’re still getting used to the name too!

Your thoughts?

 

[Miks]

For me, only reason Google used it, because it's kind of decant domain hack for alphabet. I can't see how this suddenly is giving any significant value to any keyword .xyz?

If you ask me, even putting .com aside every other nTLD at least make a sense (and personally I barely like any of them), but what the hell would you tell some one, if they would ask you what is this .xyz. What does it stand for?

 

[carob]

Who really goes or doesn't go to a website based on what extension is used and what it 'means'?

People actively prefer websites using the domain of their country or possibly language because that identifies a service they can actually use.

I know people that only click on .co.uk results when they shop online.

 

[London555]

I'm seeing a lot of "Social Media Marketers" and registries jumping in on this news... but not many SEO's.

I think most SEO's are staying out of the conversation because they know exactly what most of us know, and have been saying the same things;

Domain hacks or clever temporary use are good, [keyword].gTLD with no meaning is bad. So essentially if you missed the domain during landrush, and it's a premium restricted by the registry, you are back to square one with the whole 'paying for a good domain' dilemma that was the "reason" this whole gTLD program was launched.

It's kind of sad and silly when you actually think about it.

I think what's missed in the conversation is that Google used their "clout" to get ABC.XYZ - after all it was a registry restricted domain. I wonder how much the registry would have sold the domain for if it wasn't Google calling.

The general public (and some new domainers) create this picture in their minds of Google just taking a trip over to the .XYZ registry and registering it, when that was not the case at all.

I feel sorry for those that are getting bamboozled into thinking bad gTLDs will be worth anything inside of a 10 year span. For those that have the information, and it's looking them right in the eye... well you can lead a horse to water, but sometimes a tree will fall on it.

Yes... I skipped the whole 'but you can't make them drink', because at this point we're way past the drinking and gTLD fanatics are just standing by the lake waiting for a tree to fall on them.

You're exactly correct. The general public doesn't have the "inside" as Google had here but that said we were able to hand reg an excellent one word .xyz where the .com version has an Estibot (if you think Estibot is worth the time) of over $1million. Obviously we were simply lucky to find it but there are a few left-last I looked Furnish.xyz was avail. ( if anyone wants a good one) and at $8 we can hold one or two for 10 years to see what shakes out with Google and .xyz. but as I said-you're 100% correct.

 

[brandnow]

I am not sure if even google can add any REAL value to names in that registry. I am mindful of the same talk when Apple bought Mobile.Me years ago

and at least .Me has meaning XYZ means absolutely nothing at all.

 

[brandnow]

Anyways, abc.xyz is now old news. People have gone back to not knowing and not caring about XYZ. I highly doubt that XYZ will ever again reach the climax that XYZ reached last week.

RIP XYZ

 

[Kate]

hubris.xyz is taken as well...

 

[brandnow]

Some TLDs are timeless or have indestructible meanings.. .com, .org, .club, .work, etc.

Other TLDs are fads.. .cc, .mobi, .xyz

The 15 minutes I believe is up for .xyz but investors will continue buying for a little bit longer in thoughts that the value will continue to increase more.

 

[Branded Domains]

I bow down to the owner of ABC.WTF as funniest redirect of the year.

hahah redirects to bing.com:P

 

[RU]

hahah redirects to bing.com:P

Microsoft did not buy this domain and is not involved in the redirect to bing.com.

 

[Alessandro Couteau]

I was just going to post about this. This is actually a big deal for new gtld investors not just .xyz This is probably one of the best exposure gtlds can get coming from the giant Google... I mean Alphabet. A renown tech company using something other then .com? Even though it's for their corporate umbrella Alphabet @ abc.xyz and not Google per se, the news is everywhere! I still think .xyz is a horrible extension and still won't be touching it.

Like I said we are already at the stage of success with GTLDs just no one saw it coming this fast. The whole XYZ acquisition just started a wildfire for victory ... I have a bunch if anybody's interested. Premium
.properties & .care and even .surgery ...

 

[Jordan22111]

Remember these tech companies are not just innovative based, they also are working together with huge share holders and those that demand the highest roi in the fastest amount of time...this is both a financial decision as well as a method for branding and getting people accustomized to unique domain name extensions. Or maybe it's just what they said, a holdings entity. Google, has just made .XYZ their official domain for their holding entity...According to Page’s post, Alphabet will eventually report the earnings of Google separate from the other spinoff companies. According to the company’s SEC filing, Alphabet will eventually replace Google as the publicly traded company on the Nasdaq stock exchange, and all shares of Google will convert to shares of Alphabet. Company shares will continue to trade on the Nasdaq under the same GOOGL and GOOG ticker symbols.

http://www.wired.com/2015/08/new-company-called-alphabet-owns-google/