Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

[Kenny]

Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search
Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.

Google announced the news on its blog here, saying:

As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users.

More:
http://searchengineland.com/google-...eed&utm_medium=twitter&utm_campaign=feed-main

Can anyone explain in "simple" terms what this means?

TIA...

Peace,
Cy

 

[enlytend]

Means you're not going to be able to see what keywords these visitors typed into Google's search box to find your site.

However, if they reach your site via an Adwords ad, this keyword data will be available.

Currently, this only happens with visitors who searched while logged in to Google, though there's speculation they'd like to expand on that.