This latest offering is very compelling - Free Domain, Free Privacy, Integration with Google Apps, web development tools, and a whole bunch of other stuff like hosted emails, etc. tells me that Google Domains is serious. In addition, their check out process is surely going to be streamlined and not have 4-5 layers of up sells and cross sells for hosting, privacy, email, ssl and whatever else they can throw into the mix. I'm also sure that this drive for new domain registrations is likely to have a small business customer focus, as more than 50% of small business still do not have a website, which will provide great long term revenue potential, and also acts as a gateway to their other high profits businesses, such as AdWords.