Google buys Doubleclick

[groundctrl]

... for $3.1 billion.

Ok, so while still a n00b, I imagine you guys have very interesting opinions on the subject. How will this affect the domain business, if at all?

 

[robertjr]

Hay n00b, how about a link.

http://slashdot.org/article.pl?sid=07/04/13/2244251

 

[groundctrl]

Heh, thanks.

 

[cache]

google has the money, and google wants the market share, the rich will get richer.

 

[MadAboutDomains]

Haha, that's unbelieveable! They're taking over!

 

[TheBulldog]

I heard they are in Escrow on the new Death Star.

 

[hellmet]

Never heard of DoubleClick :D .. forgive my ignorance

 

[shockie]

Never heard of DoubleClick :D .. forgive my ignorance

check your cookies folder

 

[AdoptableDomains]

Never heard of DoubleClick :D .. forgive my ignorance

One of the first and mightiest banner ad companies to exist.

 

[jiosis]

check your cookies folder

LOL !
Exactly, if you've been on the net for half an hour definitely you've got some cookies from them.

 

[MadAboutDomains]

check your cookies folder

LOL !
Exactly, if you've been on the net for half an hour definitely you've got some cookies from them.

Very true, they are an emensely powerful company. What an asset. They need to buy Yahoo if you ask me :P

 

[moeen]

3.1 billion is too much for that, if it is true.

 

[S-L-O-W]

CNN 2012: Google becomes the first publically traded entity to run for the United States' presidency.

 

[MadAboutDomains]

CNN 2012: Google becomes the first publically traded entity to run for the United States' presidency.

eh?

 

[odditysoftware]

It was an All cash deal too, not stock options like most of their purchases:
http://www.odditysoftware.com/blog/another-buy-for-google_37.html

 

[Toker]

Doubleclick.net
They've been in court more than OJ and they pay hugh fines to the states
that filed on them with a No Fault verdict.
They collect data on where you surf and your history and sell it.

 

[groundctrl]

3.1 billion is too much for that, if it is true.

i suspect 3.1 billion also gauges the potential loss involved in having Microsoft own them, since MSFT was also bidding.

 

[ginge133]

i think its definitely a good move for them, and they paid 3.1 billion in cash! Imagine having a bank account like that lol:

You may be interested in this to: http://www.iht.com/articles/2005/06/20/business/google.php

 

[Spade]

I heard they are in Escrow on the new Death Star.

LoL.

I heard that too.

 

[crazy]

An interesting move, I wonder what Google plans to do with Doubleclick.