Google Buys DoubleClick for $3.1 Billion

[gmtfan]

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html?_r=1&oref=slogin

I don't know if this is a good new or bad??? Any idea?

 

[shockie]

http://www.namepros.com/domain-name...e-buys-doubleclick.html?highlight=doubleclick

 

[bluearrow]

I wonder what are they gonna do with DoubleClick. shut down or continue.

 

[gmtfan]

http://www.namepros.com/domain-name...e-buys-doubleclick.html?highlight=doubleclick

Thanks!

 

[john238]

I heard about this on another forum. I has gone double the price of youtube practically. They bought it because their software is what they are looking for.

 

[Ronald Regging]

They bought it because their software is what they are looking for.

I'm sure it would cost them a lot less than 3.1 billion to develop the exact software That can't be the only reason...

 

[john238]

No, it's most probably also because they already have a huge client list like myspace and other large sites aswell plus other things. The software is just one of the reasons.

 

[yphost.com]

Well,
google is an IT giant..
There must've been many debates held before buying doubleclick..
they have advisors far more intelligent and experienced than anyone on this board...
I am sure they have something up their sleeve..
they would not throw in $3.1 billion just like that!

 

[JuggaDaku]

Whats to get in your way if you own your competitor? They're growing and knocking people out as they go.

 

[dave9713]

there taking over the world... i've seen plans for a new google earth