Google Closes Acquisition of DoubleClick

[Sameh]

MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."

Source : http://www.google.com/intl/en/press/pressrel/20080311_doubleclick.html

 

[netzilla]

A wonderful investment in my opinion for Google. Will be interesting to see how things play out.

 

[TheWatcher]

Good for google. The question is, what effect on us as publisher and domains owner?

 

[bgmv]

I agree that its a great investment, does anyone know price they paid?

 

[Sameh]

I agree that its a great investment, does anyone know price they paid?

$3.1 Billion


http://seattletimes.nwsource.com/ht...4571_apgoogledoubleclick.html?syndication=rss
http://www.pr-inside.com/google-closes-3-1-billion-acquisition-of-r480556.htm
http://www.sun-herald.com/floridanews.cfm?id=2454

 

[Jake]

$3.1 Billion


http://seattletimes.nwsource.com/ht...4571_apgoogledoubleclick.html?syndication=rss
http://www.pr-inside.com/google-closes-3-1-billion-acquisition-of-r480556.htm
http://www.sun-herald.com/floridanews.cfm?id=2454

Whoa!

Thats some money right there... :p

Jake

 

[bgmv]

Whoa!

Thats some money right there... :p

Jake

Yeah it is, just imagine how many hookers Eliot Spitzer would have bought with that cash

 

[sarah_harvey]

To be honest I have never heard of "doubleclick" till now. Well it appears Google is only but rising. In the end they always have their users in mind.