A publisher asked a series of questions about how Google handles manual penalties. The answers by Google’s John Mueller offered a peek into a secretive part of Google.
... The manual reviewer isn’t looking at just the one issues but trying to understand what kind of site they are reviewing. Is it a spammy site that’s going to go back to spamming or is it a legit business that maybe got spammed by someone they hired.
In the early days of search, I used to be able to email directly with people at Google and Yahoo about sites with penalties. One thing that stood out was that they wanted everything about a site to be squeaky clean. Even something like a hyphen in a domain name could be cause for a raised eyebrow and maybe a gently sarcastic comment about site quality.
read more (searchenginejournal)
... The manual reviewer isn’t looking at just the one issues but trying to understand what kind of site they are reviewing. Is it a spammy site that’s going to go back to spamming or is it a legit business that maybe got spammed by someone they hired.
In the early days of search, I used to be able to email directly with people at Google and Yahoo about sites with penalties. One thing that stood out was that they wanted everything about a site to be squeaky clean. Even something like a hyphen in a domain name could be cause for a raised eyebrow and maybe a gently sarcastic comment about site quality.
read more (searchenginejournal)
