EMD’s, (exact match domains) in the premium generic level greatly assist with SEO and more importantly, branding and trust! Branding with a generic term such as Trip.com, easily allows for consumers to know what you offer just by seeing your brand name. This also highly increase your reach with “natural search traffic”. More people will search “trip” related terms than a brand name like Gogobot, which they may have never heard of before.
Read MoreNo purchase price was revealed but this is a clear shot at a seven figure domain name valuation IMO! Expedia acquired the premium domain name asset from Orbitz which it acquired in early 2015 for $1.6B in cash...