new gtlds GodsOfEgypt.MOVIE: 1st New Domain In A Super Bowl Ad

[Arpit131]

During yesterday's Super Bowl coverage, a trailer for the upcoming film Gods of Egypt aired that directed viewers to the domain name GodsOfEgypt.MOVIE. This was a first time that a New TLD domain name was used in a Super Bowl advertisement.

The domain name godsofegyptmovie.com was originally registered in 2013 and it then expired and is now owned by a law firm that is probably(or not?) connected to the movie studio since March 2015. The domain is up for renewal in a few days.

The domain was probably caught by the law firm using Snapnames and is currently parked using the default Snapnames nameservers.

Source

 

[HotKey]

Nice! Just the beginning..

Perhaps in the near future the average Joe will realize they doesn't have to go to extreme lengths with silly domain names, like "VisitTheMovieGodsOfEgyptNowPlaying.com".

 

[garptrader]

Was this domain acquired in the aftermarket for $XXXX, purchased directly from the registry (bypassing domainers entirely) or since it is a three-word domain just a reg fee domain which matched the name of the movie? If the name of the movie was already registered, what would they have done? Like with short .COMs which are already taken, they would probably have just added another word or a few characters at the beginning or end. While usage of an extension is a first step, it is only when aftermarket sales occur personally (not just for high profile domainers who seem to magically sell dog%^$@ for five figures) that those TLD sales generate the desired result for an investor.

 

[JB Lions]

Nice! Just the beginning..

Perhaps in the near future the average Joe will realize they doesn't have to go to extreme lengths with silly domain names, like "VisitTheMovieGodsOfEgyptNowPlaying.com".

You don't have to do that now. I like how you guys always go drastic with it and make it super, super long.

I guess this is it, you can barely see it and at the very end, it's not even on the screen about 1:02 mark. It's Twitter, FB, Instagram, YouTube, no url: