This news is a couple of months old now (been discussed here before).
That comma in their price tags, it really should be one digit to the left, to make this service somewhat interesting for an ''average'' domainer.
Pros are not interested, beginners don't have money or completely misunderstand how to use that appraisal correctly (in comparative mode only).
I don't see these plans surviving for too long. But hey - their data, their price. Good luck with that.