For the end user most think of .tv related to video/tv. And that was my focus when I started buying .tv in 2000. However, that is expanding now into other areas now with the emergence of online video. Therefore, a name like drink.tv
made no sense to register in 2000 now is valuable in today's market. Also, look at the trends worldwide with .tv and not just in your country. I was very surprised and happy how .tv is doing great in many countries.
Thanks, Jim