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GASSED UP: What’s really fueling the next wave of domain fractionalization?

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The peddler selling what he does not own is either a broker or a scammer. If what he’s selling can’t be owned, he is indeed the latter.”

Things are getting even trickier in the centralized domain space —with tokenization and fractionalization being trending topics. Rumor has it there’s a crop of new platforms stepping to the mic and proclaiming they’re spearheading the revolution of selling hopefuls on the idea of owning shares of a domain that, in essence, simply isn’t ownable. Even the hot Spaceship registrar knows not to toy around with the ownership lingo too much; they tell you that you’re renewing a “subscription” when adding another 5 years to that .com name you’re hoping to sell at a considerable profit. As they should.

It can only be concluded that fractionalization and tokenization will create more issues than solutions. Not because either is inherently unnecessary, but because the organization governing the “assets” at the center of this slice-up — ICANN — has the room to pull the rug. We also can’t forget the ramifications that could follow a fractionalized and/or tokenized name being part of a UDRP — and then transferred. This type of exposure suggests some class-action lawsuits could be in the pipeline if a particular domain and a certain amount of loss are paired.

All of this makes you wonder if broader regulation of the centralized domain space might be coming down the pipeline in the future. With the heavy emphasis on .com, businesses, and the not-so-flattering reputation of domainers, it only seems fitting that a few publicized stories about fractionalization gone wrong could make someone in government say, “Let’s finally take a look under the hood of domaining — and maybe replace the engine altogether.

To be honest, this is more concerning than it is amusing. Sure, the fractionalization of “assets” with value that’s heavily tied to utility is risky — and lends itself to greed when you consider the existing cap on centralized domain utility. Yet the fraction and token cards shouldn’t be thrown into the fire simply because the utility innovation train is late to the station. As the saying goes, “You can’t get blood from a turnip”—but it seems some “ambitious” parties want to try. Too bad it’s at the expense of domaining’s current and future participants.

We all know how this will go. Certain names will get the master push, hopefuls will buy in, big sales will be manufactured to draw more money into the system, and then BAM — everything flatlines. Speculation about fake sales and sabotage will start to permeate the sector while the broader potential of centralized domains and domaining take the hit.

There’s always talk of human behavior and cycles — and the current behavior and incoming cycle feel all too familiar. If only some folks cared to see the error in their approach and chose to do something better. Yet, saying the quiet part out loud does nothing but fall on deaf ears nowadays it seems. It still feels right to say it — even if just so it can be on the record.

Bottom line, now probably isn’t the time to lean heavily into fractionalization AND tokenization. There needs to be an actualization of scalable value before any model built atop the two can thrive. Then again, what does anyone who sees a clear correlation between distributed shares and decentralization really know?

When it comes down to it, it’s up to ICANN to decide what centralized domains are and whether they can be chopped into a few thousand pieces of popularity and sold to the public. Just give it some time. The upcoming round of gTLD applications might be capped off with revelations about what “centralized” really means — and who really determines the tides of value.

What are your thoughts @jberryhill, @bmugford, @bobhawkes and others? Are there major issues incoming?
 
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AfternicAfternic
Interesting, I actually just responded to someone recently regarding the tokenization/creation of blockchain-backed NFTs (From a domain name) in order to leverage them for loan/pawn scenarios.

Here's a quote of that:
The following is a list of platforms and services where borrowers can pledge domain names (gTLDs or ccTLDs), typically by first converting them into blockchain-backed NFTs, in exchange for loans.
  • Teller Finance A peer-to-peer DeFi lending protocol where loans are underwritten via smart contracts. Borrowers use domain names bridged into NFTs (via Namefi) as collateral for short-term cash advances. Once the domain is minted into an ERC-721 token, the NFT secures the loan and can be liquidated automatically on default.
  • Namefi Not a lender itself, but the key enabler that turns any .com, .net, or ccTLD into an ERC-721 NFT without disrupting DNS. Lenders on platforms like Teller then accept these domain NFTs as collateral for overnight to 30-day loans.
  • NFTfi A decentralized marketplace for NFT-backed loans. Any NFT that complies with ERC-721—including domain NFTs minted through Namefi—can be listed as collateral. Borrowers choose lenders, set terms (interest rate, duration), and once agreed, funds disburse immediately and collateral sits in escrow until repayment.
  • Arcade.xyz A borrowing protocol that lets users lock up ERC-721 NFTs in a lending pool. Domain NFTs can be staked as collateral to draw down stablecoins or ETH. Liquidations occur automatically if the loan’s health factor falls below a predefined threshold.
  • DropsDAO A permissionless DeFi suite offering borrow/lend markets for NFTs. Domain-based NFTs can serve as collateral for variable-rate loans. DropsDAO supports extensions like bundled collateral, allowing multiple domains to secure a single larger loan.
Note: You'll need to research each option above to see if they offer a solution you're looking for. Keep in mind that domain names are not created equal, where 1 may be worth 4-figures another may be worth 1-figure.
Source

With the above in mind, there was another topic regarding the cross-over and potential conflicts of ICANN + Blockchain/Handshake being merged (Which could also apply to the tokenization of domains into NFTs). In the following snipit from that discussion you can see where some of the adoption barriers are mentioned for the .agi handshake extension if it was to be accepted by ICANN:

Why Handshake Domains Like .agi Are Not as Trusted as ICANN backed Domains​

Despite their innovation, Handshake domains face several trust and adoption barriers:

Lack of Universal Resolution
  • They don’t resolve natively in Chrome, Safari, or Firefox without extensions or DNS overrides.
  • This limits mainstream usability and SEO visibility.
Security & Authentication Concerns
  • No centralized certificate authority (CA) integration for SSL/TLS.
  • Users can’t easily verify domain ownership or trust HTTPS connections.
Fragmentation Risk
  • Handshake operates outside the ICANN root zone, creating potential namespace collisions if ICANN later approves a .agi TLD.
  • This undermines long-term brand stability and legal defensibility.
Low Institutional Adoption
  • Major registrars, hosting providers, and enterprise IT systems don’t support Handshake domains.
  • That makes them risky for serious commercial use or brand-building.
Legal Ambiguity
  • No formal dispute resolution mechanisms like UDRP.
  • Trademark holders have limited recourse if their brand is squatted on a Handshake domain.
Source

As you can see, just about all the above could be laxidazily applied to your topic when it comes to fractionalization and tokenization.

I just shared two different sectors that may run into issues down the road or sooner. But I would imagine there are thousands more possibilities of use that could potentially face some of the same issues.

IMO.
 
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On what a pyramid scheme?

long time ago I was able to get

1x
2x
3x
4x
5x

But by the 10th day most of these sites shut down
 
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Good times trying to check that times on 11th day
 
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ICANN is not concerned with, and has no business being concerned with, these various arrangements.

Look, you want to buy a fractionalized domain? Go buy a share of Microsoft. It's $509 today for a share, and you will then have "fractional ownership" of the domain name microsoft.com.

You want to buy shares in a portfolio of domain names? Go buy GoDaddy at $142 today.

If you want to form a company to own a domain name and which does nothing else, and then sell shares in that company, go for it. There is no problem with that. It's been around for a long time. It's not new. It's just really dumb.

Nobody is working on making these kind of arrangements available because they have some kind of altruistic drive to make other people wealthy.

In my opinion, these kinds of things are basically dumb for a bunch of reasons I've discussed elsewhere. But, you know what, there are some folks who believe they are going to make money selling shares in domain names. One thing I've learned in life is that I'd rather get paid to argue than do it for free with people on the other side who are getting paid. There's just no point in it.

I do find it entertaining the way that people approach these kinds of arguments. If something makes economic sense, there's no point in arguing "for" or "against" it, any more than arguing about gravity makes water flow downhill. But, gosh, since nobody has ever come up with an investment scheme which is basically a scam, there's no reason to question whether One Eyed Sam is going to make you rich in his casino.
 
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But, gosh, since nobody has ever come up with an investment scheme which is basically a scam, there's no reason to question whether One Eyed Sam is going to make you rich in his casino.

In the land of the blind, the one-eyed (con)man is king.
 
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I will say that if you think you have some domains that you can't unload, and you want to get some money for nothing, then from that end, sure, go ahead and collect some money from rubes.

Here's one from 2008:

https://www.thedomains.com/2008/05/12/selling-buying-domain-interests-on-fusucom-is-it-legal/

It came, took money, and went.

Take, for example, the domains for which the much-ballyhooed shares were sold on Rally like directions.com:

https://app.rallyrd.com/app/assets/...71e/9d9690ee-0886-4c32-bf96-8bce27aeea38/view

Opened at $10 in 2022, went to $6 and has sat at that price for years. Now, mind you the current "market capitalization" of $84,000 at $6 a share means that someone collected $140,000.

You think Rally is going to be around forever? Or, more to the point, the series LLC in which shares were sold:


Screenshot 2025-09-24 at 6.47.13 PM.png



So, let's see... Bitcoin was trading at around $20k in 2022, so if that $140k was invested in bitcoin it would be around $700k now.

But, oh, oh, oh, of course.... "John, you are just looking at one domain name. That's like picking one stock out of the market and generalizing its performance to be reflective of the entire market!"

Ummmmmm..... no. Has the value of the word "directions" changed significantly in three years? Or any of the other ones that were on Rally, like MJ.com, or Hotspot.com?

Certainly, it would not be a valid criticism of the stock market to suggest that one stock was representative of the whole market. But the reason that is not valid is because companies actually, you know, DO stuff for which real-world market demand might fluctuate.

But every domain name that has been "fractionalized" on Rally has tanked, flatlined, and there is no trading activity.

Have domains, in general, decreased in value? By 40%, in three years? No and no.

Again, this was a GREAT DEAL for a couple of domain registrants who pocketed a pile of cash, and a small insider circle-jerk of them who promoted it.

"Oh, but this will be different because blockchain DeFi WAGMI decentralizexpoditious...." bullshit.

What is different is a crop of fresh blood who can be sold a seemingly endless supply of bags of smoke. Eventually, the thing will dry up, blow away, and nobody is going to get their fingers on the domain name when you walk away with it intact.

For insurance, there are quite a few collusive legal schemes you can set up in which you and another party eventually get into a "dispute" over the domain name, they win, and the two of you can settle up later.

"But, John, wouldn't that be illegal?"

You betcha. But, remember kids, the motto of the John Berryhill Free Legal Advice Clinic - "It's only illegal if you get caught."

So, just make sure you don't get caught, and you'll be fine.
 
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Just to put a few historical footnotes on this:

Fusu.com:

https://www.thedomains.com/2008/05/12/selling-buying-domain-interests-on-fusucom-is-it-legal/

NNR.com:

https://domainnamewire.com/2019/12/02/a-fractional-domain-ownership-idea/

https://www.thedomains.com/2019/12/...o-you-want-to-invest-in-fractional-ownership/

"FAQ: Is this a security?

I have worked with a team of securities lawyers for over a year, and spent a fortune. Short answer, NO.
We’ve found a way to make these offerings NOT a security – which is huge. That means 24/7 trading, peer to peer, with no restrictions. Our platform will be in legal compliance with securities laws — meaning, we’ll structure the offers to our buyers that make the positions you buy not a security.
"

Ah, the official Internet Seal of Trust dropped by for that one:

Robert Monster says
...

If the concept takes hold, what I would be interested in exploring is a more versatile solution for tokenizing assets. Epik owns the domain name TrustShares.com for this concept. It is on the horizon.


What a shame we never got to see that.

NameFraction.com

Whoever the f... this one is, "We are committed to transparency and want to ensure all potential buyers are well-informed about the nature of their investments."

So, this circus has come to town a few times. Is everyone rich yet?
 
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Remember kids, the motto of the John Berryhill Free Legal Advice Clinic - "It's only illegal if you get caught."

So, just make sure you don't get caught, and you'll be fine.
Your words remind me of the tire shop owner whose night job is scattering nails, and whose day job is plugging the holes.

Talking about schemes.

;)
 
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