Dynadot

From $132 to $100M: Was YellowPages.com The Smartest Domain Name Grab Ever?

Labeled as opinion in Domain Industry News started by clasione, Nov 15, 2018.

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  1. clasione

    clasione Active Member ICA Member VIP ★★★★★★★★★★

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    NEW YORK, NY – Back in April of 1996, Dane Madsen registered YellowPages.com, an idea that popped into his mind after being demanded to come up with ad-copy for one of his firms clients, Sprint, who was rushing to be included in the next issue of the print Yellow Pages book; back then if you missed the deadline, you needed to wait an entire year for your business to seemingly exist. https://www.strategicrevenue.com/fr...pages-com-the-smartest-domain-name-grab-ever/
     
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  2. TERADOMAIN

    TERADOMAIN Active Member VIP

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    Interesting story.

    Thanks for sharing.
     
  3. domainguy50

    domainguy50 Established Member

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  4. stub

    stub Top Member VIP ★★★★★★★★★★

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    A little bit thin on the ground. But got the basic facts. The original cost is real. But the $100M valuation includes all the assets etc of a business worth $100M. The article carefully points out this increase included several ownership changes, mostly by huge telecom companies :) I wonder how much the original owners made from their registration? It's probably still a good ROA, but less than the headline implied :)
     
    Last edited: Nov 15, 2018
  5. wesley sweatman

    wesley sweatman durfer VIP

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    we can only dream now, or fork over a lot more for the same. lol..
     
  6. clasione

    clasione Active Member ICA Member VIP ★★★★★★★★★★

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    The purchase price included the entire business. 100 million. Wikipedia has it at 120 million, but according to the owner, it was 100 million, maybe 120 was a second purchase, and then it was gobbled up for 68 billion I believed but that was part of a larger purchase of a consolidated group of assets.
     
  7. Deepak Bhandari

    Deepak Bhandari Established Member

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    Superb story
     
  8. MadAboutDomains

    MadAboutDomains Active Member VIP ★★★★★★★★★★

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    It's not the domain, it's the business that is worth the money. YellowPages.com would be worth naff all without the business imho

    Thanks for sharing.
     

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