I just want to see if I'm doing this right. If I had a domain "picturepalace.com" and I was going to sell it. and i use the formula of key word search volume times 35% click through rate times cost per click times 10 months. so picture has lets say 5 million searches and palace has 1 million searches. palace cpc is .20 and picture is .35. (this is all hypothetically speaking.) and the exact phrase match is low, but it is brandable. so 35% of 6m is 2,100,000. lets average out cpc to .25. so 2,100,000 x .25 = $525,000. now would i multiply $525,000 x 10? or is it worth $525,000? or does that formula only apply to exact phrase domain names?