Thanks for your reply Michael.
It makes sense what you are saying, I can go with that. I'm thinking it could go with several "sports" which have a claim to fame in a specific area, for example:
1. Jai-alai and golf - competing for the title of the sport with the fastest ball speed.
2. Badminton - shuttlecocks are the fastest moving object in any racket sport (410 km/h, incredible).
3. Wingsuit flying - fastest body movement in non-motorized sport.
4. Skiing - fastest land-based body movement in non-motorized sport.
5. Formula 1 racing - fastest body movement in sport
However, for someone to want to buy this name, they will probably want to advertize the fact that their sport holds some claim to fame, so to speak... And that is probably not an everyday thing, in the sense of the fact needing to be emphasized.