Fashion Brands Choose Domains with Meaningful Words on Both Sides of The Dot for Online Branding

[News]

BELLEVUE, Wash., Sept. 27, 2022 /PRNewswire/ -- Identity Digital™, a leader in connecting the online world with domain names and related technologies, announced after an exciting Fashion Week that emerging, small as well as well-known businesses such as Vogue and Michael Kors are choosing descriptive domains to elevate their digital brands. Descriptive domains allow users to benefit from meaningful words on both sides of the dot and can anchor a strong search engine optimization (SEO) strategy, helping shoppers find businesses online more easily...

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[antonio72]

Vogue and Michael Kors are choosing descriptive domains
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Thanks for the article. I think they're intrinsically more powerful in terms of marketing, not 'only' to implement coherent seo strategies and cut the online advertising cpc\cpm cost increasing relevancy in bids, especially for those brands who've become little portals that sells a wide range of products... and looks all the same because forced to work on a flat omnicomprensive strategy.