Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,277
Today, I'll be analyzing the .faith gTLD to see if I can dig up any helpful data points that could be stacked with someone elses research into the .faith extension.
Note: At the time of this analysis all the 1 and 2-character .faith domains were reserved, but there were lots of 3-character .faith domains available to register with a mid-3-figure premium registration cost.
With the above in mind, lets dive right in...
Note: NameBio.com shows 1 .faith domain sales report for $5,000.
The only notable sales was:
Based on the registration totals from DNS.Coffee, the .faith gTLD has experienced a total net growth of 13.7% over the last five years. While the extension saw a period of stagnation and slight decline between 2022 and 2025, it recently reached a five-year high in 2026.
.faith Registration Growth (2021โ2026)
Growth Outline & Trends
Following the $5,000 sale of eth.faith, there is a clear intersection between decentralized finance and faith-based communities. This niche targets "Web3" projects, DAOs, or NFT collections that align with spiritual or ethical values.
2. Digital Ministries & Livestreaming
As religious organizations move toward "hybrid" worship, this gTLD is used for dedicated portals for online sermons, virtual prayer rooms, and digital-only outreach programs for younger, tech-savvy congregations.
3. Personal Faith Blogging & Devotionals
A significant portion of the 5,233 registrations belongs to individuals. This niche focuses on personal testimony, daily devotionals, and spiritual influencers who want a domain that explicitly states their content's purpose.
4. Interfaith & Ecumenical Groups
The ".faith" extension is uniquely positioned for organizations that represent multiple religions. Unlike .church or .islam, .faith acts as a "neutral" ground for interfaith dialogue and global peace initiatives.
5. Religious Travel & Pilgrimages
Travel agencies specializing in Hajj/Umrah, Holy Land tours, or mission trips use .faith to differentiate their services from standard secular travel platforms, signaling a specialized understanding of religious requirements.
6. Faith-Based Counseling & Life Coaching
Spiritual directors, chaplains, and faith-based therapists use this gTLD to brand their professional practices. It immediately communicates that their counseling services are rooted in a specific spiritual framework.
7. Charity & Philanthropic Foundations
Many small-to-mid-sized non-profits use .faith for fundraising landing pages. The extension builds immediate trust (pathos) for donors looking to support cause-driven, religious-affiliated charities.
8. Religious Education & Homeschooling
With the growth in private religious education, .faith is a popular choice for specialized curriculum providers, homeschooling resources, and theological seminaries looking for short, memorable URLs.
The "Statement of Belief" Hack
This is the most common use, where the SLD (second-level domain) and the TLD combine to form a full sentence or declaration.
Since ".faith" is a broad term, placing a specific denomination or ideology before the dot creates a clear, categorical identity.
By using a verb before the dot, the domain becomes a call to action or a description of a spiritual practice.
The word "faith" is often paired with specific metaphors in English. These hacks feel natural and are easy for users to remember.
As seen with eth.faith, combining a technical or industry-specific term with the extension creates a unique sub-niche.
Why the language before and after the dot should match
Using an English word before the dot creates a linguistically cohesive domain hack or "semantic match" that significantly improves user recall and brand authority. Because .faith is a distinct, high-concept English noun, pairing it with an English second-level domain allows the entire URL to be read as a natural phrase or logical descriptor (e.g., keepthe.faith or strong.faith), which resonates more deeply with the 5,233 registered users reported by DNS.Coffee. This linguistic alignment also signals professional consistency to search engines and visitors alike; as seen in the $5,000 sale of eth.faith recorded by NameBio.com, the most valuable assets in this TLD leverage English terms to create a clear, marketable identity that transcends cultural boundaries while maintaining a unified, easy-to-type string.
Comprehensive directories are the most direct way to find contact information for thousands of potential registrants.
For high-volume outreach, professional lead providers offer verified emails and phone numbers for "Religious Organizations" (NAICS 813110).
Platforms that manage digital ads for religious sites hold vast "intent data" on which organizations are actively investing in their digital presence.
LinkedIn is highly effective for reaching "Faith Leaders" or "Executive Pastors" directly.
Many .faith leads are non-church organizations like missions, food banks, or crisis centers.
Outbound campaigns can target attendees or sponsors of major religious tech conferences.
Companies that already have a relationship with thousands of "influencer" ministries can be a source of referral leads or competitive analysis.
Organizations using modern Church Management Software are the most likely to appreciate a modern gTLD.
Authors and publishers often need "book-specific" domains.
Use tools to identify local churches with outdated websites or "unsecured" (HTTP) domains.
Anticybersquatting Consumer Protection Act (ACPA)
In the U.S., the ACPA allows trademark owners to sue domain registrants if they can prove "bad faith intent to profit."
This is an international administrative process through ICANN. A trademark holder can win your domain without a lawsuit if they prove three things:
If your domainโor the content you put on itโcauses "likelihood of confusion" among consumers, you can be sued for infringement. Even if you don't sell products, simply "parking" a domain with ads related to the trademark ownerโs industry (e.g., placing religious book ads on a domain that matches a religious publisher's name) can be seen as infringing on their brand equity.
Direct Solicitation vs. Passive Listing
Legal experts often distinguish between passive selling (listing a domain on a marketplace like Sedo or Dan.com) and active solicitation.
To protect yourself, focus your outbound efforts on generic keywords (e.g., pray.faith or daily.faith) rather than brand names. If you do approach a company, ensure the domain is a "domain hack" that uses their brand in a descriptive or transformative way, and always consult a TLD-specialized attorney if the brand is a household name.
The "Web3 & Tech" Bridge (The ETH Model)
The $5,000 sale of eth.faith proves that the highest ROI comes from intersecting a massive, well-funded industry (Crypto/Tech) with the spiritual concept of "faith."
Because .faith is a complete English word, its value is highest when the SLD (the word before the dot) creates a cohesive, common English phrase. This minimizes trademark risk and maximizes end-user appeal.
The growth trend shows a recent surge of 407 domains in the last year. This suggests new organizations are entering the space.
Note: Do not "spray and pray" with hundreds of registrations. Instead, acquire 5โ10 premium English keyword "hacks" and perform targeted outbound to the top 10 lead sources identified earlier (such as Outreach 100 churches).
Helpful Outbound articles and tools
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
Source
Source
Note: At the time of this analysis all the 1 and 2-character .faith domains were reserved, but there were lots of 3-character .faith domains available to register with a mid-3-figure premium registration cost.
With the above in mind, lets dive right in...
.faith domain registration costs
According to Tldes.com the .faith domain registration cost ranges from $6.59 to $14.66+..faith domains registered today
According to DNS.Coffee there are 5,233 .faith domains registered today.Public .faith domain sales reports
It's hard to find .faith domain sales reports online, indicating most are private sales.Note: NameBio.com shows 1 .faith domain sales report for $5,000.
The only notable sales was:
- eth.faith for $5,000
5-year .faith domain growth summary
Based on the registration totals from DNS.Coffee, the .faith gTLD has experienced a total net growth of 13.7% over the last five years. While the extension saw a period of stagnation and slight decline between 2022 and 2025, it recently reached a five-year high in 2026.
.faith Registration Growth (2021โ2026)
| Date | Total Registrations | Annual Growth/Decline |
|---|---|---|
| Apr 2021 | 4,601 | โ |
| Apr 2022 | 4,970 | +8.02% |
| Apr 2023 | 4,972 | +0.04% |
| Apr 2024 | 4,947 | -0.50% |
| Apr 2025 | 4,826 | -2.45% |
| Apr 2026 | 5,233 | +8.43% |
Growth Outline & Trends
- Initial Expansion (2021โ2022): The extension saw its strongest early gains during this period, adding 369 net registrations (an 8% increase).
- The Stagnation Phase (2022โ2024): Growth effectively flattened for two years. The 2023โ2024 period marked the beginning of a slight contraction, likely due to domain expirations outpacing new registrations.
- The 2025 Dip: Registrations hit a four-year low of 4,826. This downward trend is common for niche gTLDs when "teaser" introductory rates from registrars expire and users choose not to renew at full price.
- Recent Surge (2025โ2026): In the last year, .faith rebounded significantly, adding 407 domains. This represents the single largest year-over-year increase in the five-year data set, bringing the total to the current 5,233 registrations.
8 niches for .faith domains
1. Crypto & Web3 (The "ETH" Niche)Following the $5,000 sale of eth.faith, there is a clear intersection between decentralized finance and faith-based communities. This niche targets "Web3" projects, DAOs, or NFT collections that align with spiritual or ethical values.
2. Digital Ministries & Livestreaming
As religious organizations move toward "hybrid" worship, this gTLD is used for dedicated portals for online sermons, virtual prayer rooms, and digital-only outreach programs for younger, tech-savvy congregations.
3. Personal Faith Blogging & Devotionals
A significant portion of the 5,233 registrations belongs to individuals. This niche focuses on personal testimony, daily devotionals, and spiritual influencers who want a domain that explicitly states their content's purpose.
4. Interfaith & Ecumenical Groups
The ".faith" extension is uniquely positioned for organizations that represent multiple religions. Unlike .church or .islam, .faith acts as a "neutral" ground for interfaith dialogue and global peace initiatives.
5. Religious Travel & Pilgrimages
Travel agencies specializing in Hajj/Umrah, Holy Land tours, or mission trips use .faith to differentiate their services from standard secular travel platforms, signaling a specialized understanding of religious requirements.
6. Faith-Based Counseling & Life Coaching
Spiritual directors, chaplains, and faith-based therapists use this gTLD to brand their professional practices. It immediately communicates that their counseling services are rooted in a specific spiritual framework.
7. Charity & Philanthropic Foundations
Many small-to-mid-sized non-profits use .faith for fundraising landing pages. The extension builds immediate trust (pathos) for donors looking to support cause-driven, religious-affiliated charities.
8. Religious Education & Homeschooling
With the growth in private religious education, .faith is a popular choice for specialized curriculum providers, homeschooling resources, and theological seminaries looking for short, memorable URLs.
What a playful .faith domain hack might look like
A domain hack uses the characters before and after the dot to spell out a full word or recognizable phrase. Because .faith is a complete English word, it is most effective as the "punchline" of a phrase or a descriptor for a specific belief system. Based on the 5,233 registrations (per DNS.Coffee) and the $5,000 sale of eth.faith (per NameBio.com), here is how you can use "hacks" with this extension:The "Statement of Belief" Hack
This is the most common use, where the SLD (second-level domain) and the TLD combine to form a full sentence or declaration.
- i-have.faith
- keep-the.faith
- we-live-by.faith
- lost-my.faith (potential for a blog or support group)
Since ".faith" is a broad term, placing a specific denomination or ideology before the dot creates a clear, categorical identity.
- catholic.faith
- islamic.faith
- sikh.faith
- humanist.faith
By using a verb before the dot, the domain becomes a call to action or a description of a spiritual practice.
- walk-by.faith
- sharing-our.faith
- healing.faith
- defending-the.faith (popular for apologetics sites)
The word "faith" is often paired with specific metaphors in English. These hacks feel natural and are easy for users to remember.
- leap-of.faith
- blind.faith
- pillar-of.faith
As seen with eth.faith, combining a technical or industry-specific term with the extension creates a unique sub-niche.
- crypto.faith
- green.faith (for environmental/spiritual organizations)
- tech.faith
Why the language before and after the dot should match
Using an English word before the dot creates a linguistically cohesive domain hack or "semantic match" that significantly improves user recall and brand authority. Because .faith is a distinct, high-concept English noun, pairing it with an English second-level domain allows the entire URL to be read as a natural phrase or logical descriptor (e.g., keepthe.faith or strong.faith), which resonates more deeply with the 5,233 registered users reported by DNS.Coffee. This linguistic alignment also signals professional consistency to search engines and visitors alike; as seen in the $5,000 sale of eth.faith recorded by NameBio.com, the most valuable assets in this TLD leverage English terms to create a clear, marketable identity that transcends cultural boundaries while maintaining a unified, easy-to-type string.
10 lead sources for .faith domain outbound campaigns
1. Specialized Church DirectoriesComprehensive directories are the most direct way to find contact information for thousands of potential registrants.
- Outreach 100: Lists the fastest-growing and largest churches in America, providing high-value targets for premium branding.
- Instant Church Directory: A massive database used by thousands of congregations to manage their member information.
- NACCC Member Directory: An example of a denominational directory that lists affiliated clergy and church locations.
For high-volume outreach, professional lead providers offer verified emails and phone numbers for "Religious Organizations" (NAICS 813110).
- Tri-Media Church Mailing Lists: Claims to have over 200,000 verified pastor contacts and 150,000 church websites.
- Institutional Directories: Provides confidence-scored contact data specifically for verified U.S. churches.
- Salesgenie: Allows you to filter leads by annual revenue, number of employees, and geography.
Platforms that manage digital ads for religious sites hold vast "intent data" on which organizations are actively investing in their digital presence.
- Salem Surround (Surround Faith): Reaches over 6 million Christian users and manages ads for major sites like Christianity.com and Bible Study Tools.
- FrontGate Media: A leading agency specializing in the faith-based market that can provide insights into emerging ministry trends.
LinkedIn is highly effective for reaching "Faith Leaders" or "Executive Pastors" directly.
- LinkedIn Sales Navigator: Use filters like "Church Administration" or "Religious Institutions" to find individuals with the authority to purchase digital assets.
- Niche Groups: Join groups such as "Digital Ministry & Church Tech" or "Christian Business Owners" to identify active participants who may value a .faith domain.
Many .faith leads are non-church organizations like missions, food banks, or crisis centers.
- GuideStar (Candid): Search for 501(c)(3) organizations using keywords like "faith," "spiritual," or "ministry."
- DonorSearch: While primarily for fundraising, it identifies high-capacity faith-based nonprofits that have the budget for premium domain acquisitions like the $5,000 eth.faith (per NameBio.com).
Outbound campaigns can target attendees or sponsors of major religious tech conferences.
- National Religious Broadcasters (NRB): Their member directory is a goldmine for organizations involved in faith-based media.
- Christian Leadership Alliance: Targets executive-level leadership within ministries who manage organizational branding.
Companies that already have a relationship with thousands of "influencer" ministries can be a source of referral leads or competitive analysis.
- ChurchSource or FaithGateway: These programs have vast networks of church leaders who are active in the digital space.
Organizations using modern Church Management Software are the most likely to appreciate a modern gTLD.
- Target users of platforms like Planning Center, Pushpay, or Breeze. You can often find these users in dedicated community forums or Facebook groups.
Authors and publishers often need "book-specific" domains.
- Check the catalogs of HarperCollins Christian Publishing, Zondervan, or Crossway. Authors listed here are prime leads for "Domain Hacks" like [BookTitle].faith.
Use tools to identify local churches with outdated websites or "unsecured" (HTTP) domains.
- Missional Marketing: Provides tools to evaluate a church's local search presence; churches with poor SEO are prime candidates for a brand refresh using a .faith domain.
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Legal considerations when selling a domain to an existing business
When approaching a business to sell a domain that matches their existing trademark, you enter a high-risk legal territory. While owning a domain is generally legal, the intent behind the sale is what determines if you are a legitimate investor or a "cybersquatter." Given the small market of 5,233 .faith domains (per DNS.Coffee) and the precedent of the $5,000 eth.faith sale (per NameBio.com), here are the four primary legal considerations:Anticybersquatting Consumer Protection Act (ACPA)
In the U.S., the ACPA allows trademark owners to sue domain registrants if they can prove "bad faith intent to profit."
- The Risk: If you approach a company like Crossway to sell them crossway.faith, and you have no prior business use for that name, a court may rule that you registered it solely to "extort" the trademark holder.
- Consequence: Statutory damages can range from $1,000 to $100,000 per domain.
This is an international administrative process through ICANN. A trademark holder can win your domain without a lawsuit if they prove three things:
- The domain is identical or confusingly similar to their mark.
- You have no rights or legitimate interests in the domain name.
- The domain was registered and is being used in bad faith.
- Note: Sending a cold email to a trademark holder asking for a high price (like the $5,000 seen with eth.faith) is often used as "Exhibit A" in UDRP cases to prove bad faith.
If your domainโor the content you put on itโcauses "likelihood of confusion" among consumers, you can be sued for infringement. Even if you don't sell products, simply "parking" a domain with ads related to the trademark ownerโs industry (e.g., placing religious book ads on a domain that matches a religious publisher's name) can be seen as infringing on their brand equity.
Direct Solicitation vs. Passive Listing
Legal experts often distinguish between passive selling (listing a domain on a marketplace like Sedo or Dan.com) and active solicitation.
- Safe approach: Listing a domain for a set price and letting the buyer find you.
- Risky approach: Directly emailing a trademark owner. This is frequently interpreted as a "shakedown," especially if you don't have a pre-existing business built on that domain.
To protect yourself, focus your outbound efforts on generic keywords (e.g., pray.faith or daily.faith) rather than brand names. If you do approach a company, ensure the domain is a "domain hack" that uses their brand in a descriptive or transformative way, and always consult a TLD-specialized attorney if the brand is a household name.
Potential .faith domain investing strategy
Based on the current registration data, historical trends, and market evidence, the best investment strategy for the .faith gTLD is a high-quality, low-volume "Keyword + Industry" play.The "Web3 & Tech" Bridge (The ETH Model)
The $5,000 sale of eth.faith proves that the highest ROI comes from intersecting a massive, well-funded industry (Crypto/Tech) with the spiritual concept of "faith."
- Strategy: Look for short, technical prefixes that pair logically with the "trust/faith" aspect of blockchain.
- Target Keywords: dao.faith, coin.faith, trust.faith, secure.faith.
Because .faith is a complete English word, its value is highest when the SLD (the word before the dot) creates a cohesive, common English phrase. This minimizes trademark risk and maximizes end-user appeal.
- Strategy: Register "Action Phrases" or "Common Metaphors" that function as a call-to-action for ministries.
- Target Keywords: have.faith, keep-the.faith, walk-by.faith, leap-of.faith.
The growth trend shows a recent surge of 407 domains in the last year. This suggests new organizations are entering the space.
- Strategy: Identify 501(c)(3) nonprofits or digital ministries using long, clunky .org or .com addresses (e.g., st-peters-episcopal-church-houston.org) and offer them a concise .faith alternative.
- Target Keywords: saintpeters.faith, mission.faith, outreach.faith.
| Metric | Strategy Recommendation |
|---|---|
| Buy Price | Aim for $6.98 โ $10.99 (via Porkbun/Cloudflare) |
| Hold Time | 2โ5 years (Wait for the "Digital Ministry" trend to peak) |
| Exit Target | $500 โ $2,500 (Avoid the $5k outlier as a baseline) |
| Risk Level | Medium-High (Low liquidity requires specific end-buyers) |
Note: Do not "spray and pray" with hundreds of registrations. Instead, acquire 5โ10 premium English keyword "hacks" and perform targeted outbound to the top 10 lead sources identified earlier (such as Outreach 100 churches).
Helpful Outbound articles and tools
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Questions for you
- Do you own any .fail domains?
- If so, how are they doing for you?
- Thinking about investing into .fail domains?
- If so, what niche will you target and why?
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
