David Marcus’s announcement on LinkedIn ... Today with Facebook becoming Meta, we're unifying our payments and financial services unit and products under the @novi brand (Novi.com). Let me unpack what this will mean across Meta.
We've been in the business of facilitating payments across our apps for over a decade, and we've processed over $100B in the last 12 months across our products. These experiences range from person-to-person payments in the US in Messenger, in Brazil and India in WhatsApp, enabling our donations product, facilitating checkout for merchants, enabling advertisers to easily buy ads, and now allowing cross-border payments with the Novi pilot. Some of these products are branded Facebook Pay, some are unbranded, and our wallet operates under the Novi brand. So over time, we will unify all existing and future payments and financial services experiences under the Novi brand. With this change, we're also transitioning our group name from F2 (Facebook Financial) to Novi.
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We've been in the business of facilitating payments across our apps for over a decade, and we've processed over $100B in the last 12 months across our products. These experiences range from person-to-person payments in the US in Messenger, in Brazil and India in WhatsApp, enabling our donations product, facilitating checkout for merchants, enabling advertisers to easily buy ads, and now allowing cross-border payments with the Novi pilot. Some of these products are branded Facebook Pay, some are unbranded, and our wallet operates under the Novi brand. So over time, we will unify all existing and future payments and financial services experiences under the Novi brand. With this change, we're also transitioning our group name from F2 (Facebook Financial) to Novi.
read more