domain Expron.com Brandable, Steady Traffic & Good Alexa Rating - Please Appraise

[Expron]

I have received serious offers to sell my main domain. The domain is: http://www.expron.com & http://www.expron.net

I'm having a hard time putting a solid price on the domain considering the traffic & that it's the hub of many other sub domains.

To make this fair to myself & the buying party, I thought I'd come to NamePros & get an expert opinion of what every thinks.

Registered in 12/2003, Expron.com has always been focused on: hosting, custom programming, domains, CMS packages, website templates, scripting & tutorials.

I ran expron.com through estibot & this is what it's telling me:

Domain: expron.com
Keywords (Autodetected) ex pron
Frequency (MSN) 121
Backlinks 5
Alexa Rank 998842**
Traffic (uniques) / Day 150**
PPC Ads Score 0
Overture/mo 0
Wordtracker/day 0

http://EstiBot.com BETA
Valuation for domain name only : USD 30

Valuation considering traffic**CLICK TO VERIFY: USD 810

"Click to Verify" Checks out for the Alexa & Uniques score.

Thanks in advance for your advice on this appraisal.

 

[deleted984054565403]

Hi Expron,

I sold a site/domain very similar to this in early 2006. My former site and Expron appear to do (or have done) basically the same things. It also had a number of subdomain-hosted sites. I sold the five-character .net of the site for mid $xxx.

Expron, on the other hand, has been around longer (mine was created in August '04). It appears you've built up more backlinks and traffic than my project did. There's value in knowing the name Expron is the name of your company.

If you've ever offered free services, you probably have links to your site scattered all over the 'Net, which is important.

:imho: Low-mid $x,xxx (NOT taking into consideration the fact that you've got a business centered around this name.)

Aside, I see you've done work for mercola.com -- I have some family members that are really into that site. :hehe:

Good luck with your sale! If I were you, I'd hold off on any offers unless it's something worth changing your company name over. :imho:

Steve

 

[kwaping]

It's hard for me to put a price on this, since you're actually an end-user of your domain and have a business centered around it. Is your design business flourishing? How painful would it be for you to change your business to another domain? How much business would you lose from the change? For me, having an older, well-established domain that you use in your daily business puts it into an almost "sentimental" category - the price is not based on hard figures like traffic and PR, but more on subjective items like I've stated above.

I don't think anyone but you can accurately appraise this domain's value, because of its sentimental value. With that said, if it were me, I would only consider offers of low- to mid-$xx,xxx.

-Ollie

 

[Expron]

Thanks Steve & Ollie, I appreciate your comments. It will be best for me to hold on to this domain but it's always tempting when someone puts $$ in front of your face

 

[deleted984054565403]

Thanks Steve & Ollie, I appreciate your comments. It will be best for me to hold on to this domain but it's always tempting when someone puts $$ in front of your face

I've been there. It's hard to refuse the money, but when you've built your entire business around a name, it's simply not worth it in the long run.

I think you'll make the right decision by holding. :imho:

 

[estibot.com]

It's a good name. Expron. I agree with Etab on this. Low-mid $x,xxx for the brandable name only, but considering it's your business name:

I'd hold off on any offers unless it's something worth changing your company name over.

 

[Expron]

Let's say I go ahead & decide to sell Expron.com. Can someone recommend a good appraiser or appraisal service?

Has anyone heard of: accuratedomains.com? Perhaps I should give them a try for an accurate appraisal.

Furthermore, where does one go to sell a domain? I'm thinking Sedo, GoDaddy or Moniker auctions? Are there any other places where one can auction or list a domain for sale.

I'm thinking about publicly listing the domain for sale in an auction & inviting the interested parties to bid on the domain. The winner would take the domain. Would Sedo be my best option?

 

[kwaping]

I think sedo would be good, but I'm a noob. I think you should do lots of research before you choose an appraisal site, because there are lots of scammers in that industry. It'd be hard to go wrong with one of the big names there.

-Ollie

 

[deleted984054565403]

Let's say I go ahead & decide to sell Expron.com. Can someone recommend a good appraiser or appraisal service?

Has anyone heard of: accuratedomains.com? Perhaps I should give them a try for an accurate appraisal.

Furthermore, where does one go to sell a domain? I'm thinking Sedo, GoDaddy or Moniker auctions? Are there any other places where one can auction or list a domain for sale.

I'm thinking about publicly listing the domain for sale in an auction & inviting the interested parties to bid on the domain. The winner would take the domain. Would Sedo be my best option?

Hold that thought on the appraisal. Did this potential buyer of yours mention this service, or did you come up with the idea of the appraisal on your own?

I think you're falling for the well-known appraisal scam.

 

[sashas]

Somehow the name reminds me of a very well known company that went bust some time back and brought down half the economy with it (did I hear someone say Enron? Yeah, I meant that one).

I would agree with Etab's appraisal, but you should ask for low xx,xxx and say that you've built your entire business around it and it will take a lot to move everything to another domain. If the buyer is motivated enough, he'll be willing to buy it for low xx,xxx easily.

 

[Bannen]

Have you had more than one offer, from more than one entity?
Did they come by email or by phone?

If the offer/s were by email, and they wanted you to get an appraisal first, then this is probably an appraisal scam, where they make their money by sneakily (if that is a word) and subtly directing you to a certain appraisal service. They actually work for that service, and once you pay for the appraisal the 'buyer' suddenly decides he's changed his mind, or you never hear from them again.

If it's multiple offers, and they haven't asked you for appraisals, then chances are it's legit.

There are so many factors in valuating your domain, it's difficult for us to be accurate without more info. If it was a domain name without content, no traffic or business/developed site, I'd value it as an interesting brandable name somewhere in the few hundred $$ at most, since it's a word that has only very little reality outside of your developing it.

So the value really lies only in 2 areas:
Either there's another company/startup who has the same name and they want to buy the dot.com from you; or there's someone who wants to buy it for the existing traffic (from your backlinks, etc), and they think they can monetize that traffic well.
If they are very lowball offers, it's probably domainers trying to scoop a cheap name from someone who doesn't know the value (but you're learning, right ). If it's reasonable offers into the low thousands $$, could very well be a company or startup wanting to use the same name.

At any rate, the above suggestions are clearest: we don't know how well your biz is doing, how important to it this online presence/name is, whether it will help or hinder you to sell the name, etc., that's all in your hands... so the only thing to do is wait until you get an offer that's high enough so you have absolutely no doubt that you'd benefit by selling. Until you feel that clearly in your gut, you're underselling

Totally up to you. Patience. Spend a little more time on this forum, ask a few more questions, look into the monetization section, legal section, flesh out the prospective buyer/s a little more, you will be more educated with domains, traffic, and their values, and it will work itself out better with you.

 

[Expron]

Thanks for the advice everyone. I decided to go ahead & keep the Expron name. Who knows, maybe down the road, It'll be the best thing I could have done. I really appreciate everyone's feedback & tips. It really helped for me to appreciate the domain for what it is.

My main issue is that I haven't been able to monetize with the traffic I'm getting. I'm going to put a focus on this & see how things go. Maybe in a year or two, I'll have matched the offers in AdSense $$ & still be able to keep the domain .

I'll have to post threads to see about getting the most out of the traffic & converting clicks into $$.

Thanks again to everyone & I'll see you all around here on NamePros.