mrpics said:
Why would a person want a mobi if the .com has been taken? Please explain. John Stipe
John, welcome to our .mobi forum... of course it is worth regging a .mobi name, if the name is worth regging that is.
I personally have high hopes for .mobi and have invested in it, although less than half of my total domain portfolio. If you listen to .com domainers you will find that they scoff at .mobi, because from their point of view it doesn't have traffic and so little parking revenue potential. However, we are seeing a threefold increase in mobile traffic in the past year in US. Countries like India have hundreds of millions of cellphone users who won't be able to afford iphones, but will get dataplans heavily subsidised by advertising... cellphone advertising will explode over the coming year.
The .com owner may want the .mobi version to brand their mobile content or to keep a competitor from using it. Some large companies see .mobi as a better fit for their mobile offerings branding strategy than using domain.com/mobile or mobile.domain.com... spend a few minutes browsing around our forums and you'll see what I mean- Bank of America is using bofa.mobi... many other examples of companies using a mobi to redirect to their current mobile offerings.
Some folks may think otherwise, but IMHO the mobile web is poised to revolutionize the internet as we know it now; the reason for this is that mobile devices, namely cellphones are very personal, and go with the person everywhere all the time. Right now people are just becoming aware of what's out there in terms of mobile data plans, mobile-oriented content, and things like online shopping and banking from their phones. The thing is that most people want small form factor phones, but most .com sites weren't designed with small phones in mind. Hence .mobi was conceived to establish a mobile-friendly brand.
Building this brand awareness will take time, as will mobilizing adoption of cellphone use for surfing. The timing of .mobi promotion is a major key to it's success. Some countries like Finland, Italy, India may adopt .mobi more than in the US, so keep that in mind also.
The best strategy for .mobi is not to try and make a quick flip, but to think carefully about what would make great mobile applications for small phones in various geographical areas and choose names fit for those apps. Then put together some of your own sites and take advantage of the open market on mobile search engines.