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Eth vs ether? Which keyword is better?

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bluemeteor

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eth is shorter. Ether easier to pronounce. (Does eth prounounced as a word or just E-t-h?)
So which is better keyword?
I.e ethermarket vs ethmarket
 
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just for example "BTC" Domains are not that popular as "BITCOIN" is even though "BTC" is shorter.

but it can work either way depending upon user's acceptance.
 
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just for example "BTC" Domains are not that popular as "BITCOIN" is even though "BTC" is shorter.

but it can work either way depending upon user's acceptance.
That’s true. but bitcoin has another keyword “bit”, which is short and pronounceable.
 
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