More than a dozen online electricity brokers in Texas have adopted the phrase “Power to Choose” to promote their own websites. Many shoppers get tripped up by the confusion, consumer advocates say, and sign up for power plans that appear to come from the government-run site, but are actually sold by commercial brokers who receive commissions. Consumers often end up paying more.
The commission notified Dallas-based electricity broker Compare Power in June that the company’s use of the domain name “power2choose.com” is “confusingly similar” to the commission’s website, which offers unbiased comparisons of electricity plans at no cost to consumers or retail electric providers, according to the letter.
The commission owns the trademark for the phrase “Power to Choose” and has developed a “great deal of goodwill associated with the phrase,” according to the letter. The commission demanded that Compare Power stop using the phrase “Power2Choose.”
read more (houstonchronicle)
The commission notified Dallas-based electricity broker Compare Power in June that the company’s use of the domain name “power2choose.com” is “confusingly similar” to the commission’s website, which offers unbiased comparisons of electricity plans at no cost to consumers or retail electric providers, according to the letter.
The commission owns the trademark for the phrase “Power to Choose” and has developed a “great deal of goodwill associated with the phrase,” according to the letter. The commission demanded that Compare Power stop using the phrase “Power2Choose.”
read more (houstonchronicle)
