.mobi Election Campaign Using Dot Mobi Site..???

[Binfus]

Scottish voters are to be given the opportunity to create a Scotland 'super pop group' as part of an online marketing campaign to raise awareness of forthcoming elections north of the border.

The online marketing campaign, which also offers people a chance to create their ideal football five-a-side team, is aimed at helping lure young people to the voting booths.

The digital games have been developed as part of VoteScotland, the politically neutral campaign undertaken by the Scottish Executive and the Electoral Commission.

Those behind the campaign believes online marketing could be crucial in highlighting the local government and Scottish Parliamentary elections on May 3. Roger Williams, head of marketing at the Scottish Executive, says: "Online marketing is an integral part of the Scottish Executive public information campaigns and is vital in reaching 18-34 year olds."

The games are available at VoteScotland's website, along with a raft of other digital initiatives. These include the option of receiving a text reminder to vote on May 3 and an interactive tour of an online polling station.

Williams adds: "The digital work supporting the VoteScotland campaign is significant in marketing terms because it's the first time an election campaign has used a dot mobi site, and a text opt-in measure which will allow people to receive reminders to vote on elections day.

Here's the link to the news:

http://www.marketingweek.co.uk/item/55785/254/260/3

Not sure if they are in fact using an actual .mobi domain for the campaign or just using the term mobi to mean "mobile" but IMO its significant even if its the latter since that would indicate that the word "mobi" is fast becoming synonymous with "mobile. Here's another example of such "mobi" usage:

http://reviews.cnet.com/Samsung_SCH_U620_Samsung_Mobi/4505-6454_7-32160879.html

 

[Pred]

nice find
the facr they say 'dot mobi' site, signifies to me , that is what they will use
what a great idea. can't wait to see more about this

 

[maxwellsmart]

Domain ID:D620851-MOBI
Domain Name:VOTESCOTLAND.MOBI
Created On:08-Nov-2006 15:21:40 UTC
Last Updated On:08-Jan-2007 05:05:24 UTC
Expiration Date:08-Nov-2008 15:21:40 UTC
Sponsoring Registrar:eNom, Inc (1148)
Created by Registrar:eNom, Inc (1148)
Last Updated by Registrar:eNom, Inc (1148)
Status:OK
Registrant ID:DA47227-BR
Registrant Name:Domain Admin.
Registrant Organization:Scottish Executive c/o Demys Limited
Registrant Street1:33 Melville Street
Registrant City:Edinburgh
Registrant State/Province:Lothian
Registrant Postal Code:EH3 7JF
Registrant Country:GB
Registrant Phone:+44.1312260660
Registrant FAX:+44.1312256408
Registrant Email:[email protected]
Admin ID:DA22130-BR
Admin Name:Domain Admin.
Admin Organization:Demys Limited
Admin Street1:33 Melville Street
Admin City:Edinburgh
Admin State/Province:Lothian

VOTESCOTLAND.MOBI looks like a legit registration by the same group that owns the .com

 

[circa1850]

Sweet!

By the way, where did the mobiphobics go?

Haven't seen any in days.