I got my facts wrong. Edelman joined the Mobile Marketing Association. Not quite the same thing, but potentially better since they're working with other marketing firms to promote mobile marketing. Anheuser-Bush is also a new member. Thanks for giving me the chance to correct this.
http://mmaglobal.com/modules/news/article.php?storyid=115
Denver, CO. August 14, 2007โ
The Mobile Marketing Association (MMA) (
www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, today announced the latest new members to its growing global membership roster. The new member companies represent the global nature of the MMA joining from North America, South America, Asia Pacific and Europe. The MMA also noted its recent win of the 2007 Communication Gold Circle Award for the MMA International Journal of Mobile Marketing (MMA-IJMM), highlighting the importance of continued global education for the development of mobile marketing.
โThe MMAโs continued membership growth further enhances the associationโs ability to collaborate with players across the ecosystem and the world to drive the adoption of mobile marketing education and expand industry guidelines and best practices to ensure a positive consumer experience,โ said Laura Marriott, president of the MMA. โWe also congratulate the MMA Academic Outreach Committee for the recognition the MMA-IJMM has received.โ
The most recent MMA members include:
โข Ad Infuse, Inc.
โข Anheuser-Busch, Inc.
โข Atlas Interactive North America
โข Bluepod Media Ltd.
โข Business Service Provision Company Limited
โข ClairMail
โข Edelman
โข Experian
โข GoldSpot Media
โข Granada America
โข Hanzo S/A
โข InsightExpress
โข mBill Inc.
โข Mobile2Win
โข Out There Media Holding GmbH
โข Reliance Communications Limited
โข Resource Interactive
โข Safecount
โข Sennari Entertainment, Inc.
โข SMART Communications, Inc.
โข Transpera
โข Upstream S.A.
โข Useful Networks, Inc.
โข Valista
โข Zipwhip
Presented by ASAE & The Center for Association Leadership, the 2007 Communication Gold Circle Award recognizes innovative ideas and achievement in association communications campaigns. The MMA won the award for best Peer-Reviewed Journal for its MMA-IJMM.
A complete listing of all MMA members can be found at
www.mmaglobal.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Associationโs global headquarters are located in the United States with regional chapters in Europe Middle East & Africa (EMEA) and Asia Pacific (APAC), consisting of representatives in over forty countries across the globe. The Central & Latin America (CALA) chapter will also be launched Q4 2007. For more information, please visit
www.mmaglobal.com
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
