Domain Empire

.mobi More on Amtrak.mobi...

Spaceship Spaceship
Watch
Impact
643
Amtrak launches .mobi site to provide even greater online access for passengers

WASHINGTON, DC – May 8, 2007 – Continuing in its role as a leader in online access, Amtrak today announced the launch of Amtrak.mobi, a new domain for Amtrak.com users. The .mobi domain is designed to guide mobile users to made-for-mobile Internet content and services that can be accessed with the confidence of knowing a site will work on practically any mobile phone. Because the Amtrak.mobi site is optimized for smaller screens, it provides easy access to the train reservation and information systems of Amtrak.com using most web-enabled mobile devices including cell phones and PDAs.

Amtrak.mobi is the first travel site in the United States to offer customers the ability to purchase a ticket using a mobile device. In addition, users may also access their booking profile and view up-to-date train status information. The site complements Amtrak Mobile, the mobile web-accessing system that Amtrak launched last summer. Like Amtrak Mobile, information viewed through Amtrak.mobi is available in both English and Spanish.

“With the growth of our online ticket sales – which now total 42% of all sales – providing our passengers with convenient access to Amtrak.com is a priority,” said Kathleen Gordon, Senior Director E-Commerce. “Launching our Amtrak.mobi site ensures that we are able to reach the greatest number of passengers because our .mobi domain is accessible from practically any web-enabled phone and PDA.”

About Amtrak
Amtrak provides intercity passenger rail service to more than 500 destinations in 46 states on a 21,000-mile route system. For schedules, fares and information, passengers may call 800-USA-RAIL or visit Amtrak.com.


About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison (3), Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit: http://mtld.mobi.Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi (mTLD Top Level Domain, Ltd.)
+1-703-485-5563
[email protected]

Danielle Siemon
A&R Edelman for dotMobi
+1-650-762-2947
[email protected]

Sasha Manners
Edelman UK for dotMobi
+44-(0)20-7344-1200
[email protected]

NP'ers, here is the link:
http://pc.mtld.mobi/mobilenet/release_050807.html
 
0
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
0
•••
And now we are beginning to see the Public Relations influence of Edelman, perhaps the World's Best PR firm. It just keeps getting better and better. Thanks BocaVision for the nice follow-up post.
 
0
•••
Wow, they can do secure online mobile transaction already. Way to go!
 
0
•••
0
•••
0
•••
BocaVision said:
said Kathleen Gordon, Senior Director E-Commerce. “Launching our Amtrak.mobi site ensures that we are able to reach the greatest number of passengers because our .mobi domain is accessible from practically any web-enabled phone and PDA.”[/B] ............

For more information, please contact: ..............

Danielle Siemon
A&R Edelman for dotMobi
+1-650-762-2947
[email protected]

Sasha Manners
Edelman UK for dotMobi
+44-(0)20-7344-1200
[email protected]
Very nice touch with the Edelman "for dotMobi" contacts listed.
Just another positive step in the right direction.

Thanks Boca.
 
0
•••
I couldn't find any reference to amtrak.mobi on amtrak.com - even on their mobile info page - perhaps I'll email Edelman about it.
 
0
•••
0
•••
Jeff said:


Hypothetically, if you were an Advertiser.

Will you advertise

Amtrak.mobi

or

http://mobile.usablenet.com/mt/www.amtrak.com/servlet/ContentServer?pagename=Amtrak/HomePage[/url]


NBA.mobi

or

mobile.m.nba/serv


Hilton.mobi

or

mobile.usablenet.com/ht/wurg


Go to Hilton.com.

Oh rats! These Hilton snakes take me to an alternative universe at

http://www1.hilton.com/en_US/hi/index.do;jsessionid=G0R30NXOVY1WGCSGBJN2VCQKIYFC3UUC (should I remember this address?, since this is their real homepage)

or go to Sedo.com,

shoot, I heard these guys were up to no good, they took me away from Sedo.com and redirect me to an underground site at http://www.sedo.com/main.php3?language=us
 
0
•••
thinking1 said:
Thanks thinking1... I guess it's still in the whatsnew phase until the left hand finds out what the right hand is up to... could be that Amtrak outsourced the .mobi project because it's own it dept didn't see the point. Check out this from their faq:
Q. Do I need to enter a special URL in order to reach the mobile friendly Amtrak site?

A. No, just type in Amtrak.com. The technology employed will automatically read the device from which you are making the request and provide you with the information in the correct format.
I can picture the scenario that is playing itself out in many corporations as IT guys shake their heads at the silly marketing folks.
 
0
•••
  • The sidebar remains visible by scrolling at a speed relative to the page’s height.
Back