- Impact
- 11
I have a different stance to many on valuations; it is my opinion that if a domain has a purpose then it has a minimum value of $500.00
The domain industry is on 2 levels.... domainers who think nothing of trading domains for $10 and dealers who sell to end users (or 3rd party brokers) for $500 +
If a domain has any value at all then IMHO it is worth $500 - how can anyone justify anything lower?
Seriously; if a domain is worth squat it's got to be worth $500... It's a unique address - it's an important part of anyones web presence - be they a business or just a small scale social site..
So a domainer to domainer trade should be $200+ even allowing for renewals etc.. over a 2 year period prior to resale..
Ask yourself a question; if you cannot see why a domain is worth $500 (to someone) then should you reg it at all? - Certainly if you own it, why are you selling for a few $'s?
Domains aren't cigarette cards they are business assets (generally) & should be traded as such... why sell a $500 asset for $50 or less?
In a domainers market it can be fun to trade - I don't deny that.... if $25 flips are your thing then don't let me criticise you - I'm sure you make regular money & I can't deny that it's a lot of fun... but SEDO won't even consider an auction until you've got a $70 bid & thats just to start...
The reason that domains are so under-valued is because there are quite simply not enough end-users yet... there's a stock-pile of domains globally which deflates the values of our portfolios... I would suggest that maybe 80% of names will never be developed (certainly not inside of 10 years); unfortunately that even applies to many of the good names we all have; they may never be developed - again; certainly not within the next 10years..... but when you have a name that an end user needs a $500 minimum price isn't going to make them go elsewhere - after all its $500 not a $million..
Grab those $500+ sales when you can because most domainers lose money... why do they lose money? They lose it because per 100 names that cost them $1,000 to reg & renew each year, they sell 15 names for $25.00 & the rest they hold... next year the 85 left (per 100) cost them $800 to hold but they sold the best 15 last year & only sell 10 this year... you get the picture, it's a tale of diminishing returns.
The 1st 10 (i.e. your best 10) sales out of every 100 names you hold need to be $500 sales... if you can't sell 10, settle for 3... you've made $500 gp year-on-year & you still have 97 names left.. next year you still have some good names & the market is likely to improve.. you could sell 5 or 6 for $2,500 to $3,000 (or more)...
80/20 rule = 20% of what you do earns 80% of your money... don't sell that 20% for pin money or you won't even break even!
So my 2 cents worth is that a name falls into one of 2 value groups
$nil or
$500+
Anyone care to take me on for my views on this?
The domain industry is on 2 levels.... domainers who think nothing of trading domains for $10 and dealers who sell to end users (or 3rd party brokers) for $500 +
If a domain has any value at all then IMHO it is worth $500 - how can anyone justify anything lower?
Seriously; if a domain is worth squat it's got to be worth $500... It's a unique address - it's an important part of anyones web presence - be they a business or just a small scale social site..
So a domainer to domainer trade should be $200+ even allowing for renewals etc.. over a 2 year period prior to resale..
Ask yourself a question; if you cannot see why a domain is worth $500 (to someone) then should you reg it at all? - Certainly if you own it, why are you selling for a few $'s?
Domains aren't cigarette cards they are business assets (generally) & should be traded as such... why sell a $500 asset for $50 or less?
In a domainers market it can be fun to trade - I don't deny that.... if $25 flips are your thing then don't let me criticise you - I'm sure you make regular money & I can't deny that it's a lot of fun... but SEDO won't even consider an auction until you've got a $70 bid & thats just to start...
The reason that domains are so under-valued is because there are quite simply not enough end-users yet... there's a stock-pile of domains globally which deflates the values of our portfolios... I would suggest that maybe 80% of names will never be developed (certainly not inside of 10 years); unfortunately that even applies to many of the good names we all have; they may never be developed - again; certainly not within the next 10years..... but when you have a name that an end user needs a $500 minimum price isn't going to make them go elsewhere - after all its $500 not a $million..
Grab those $500+ sales when you can because most domainers lose money... why do they lose money? They lose it because per 100 names that cost them $1,000 to reg & renew each year, they sell 15 names for $25.00 & the rest they hold... next year the 85 left (per 100) cost them $800 to hold but they sold the best 15 last year & only sell 10 this year... you get the picture, it's a tale of diminishing returns.
The 1st 10 (i.e. your best 10) sales out of every 100 names you hold need to be $500 sales... if you can't sell 10, settle for 3... you've made $500 gp year-on-year & you still have 97 names left.. next year you still have some good names & the market is likely to improve.. you could sell 5 or 6 for $2,500 to $3,000 (or more)...
80/20 rule = 20% of what you do earns 80% of your money... don't sell that 20% for pin money or you won't even break even!
So my 2 cents worth is that a name falls into one of 2 value groups
$nil or
$500+
Anyone care to take me on for my views on this?




