advice Don't forget to secure your brand before you get popular

[News]

If a company is successful, they will likely need to buy the exact match domain name at some point in the future. When that time comes, the domain name will likely be much, much more expensive. The company has essentially created goodwill around a .com domain name they don’t own, and this may make the domain owner less interested in selling, especially if the buyer has 7, 8, 9, 0r even 10 digits in funding and value...

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[namerav]

The "domain" buy can be considered as part of the initial investment.