discuss "Domain Scoring" ?

[ThatNameGuy]

I know there are a lot of domainers reading this who know a lot more than I ever will about "scoring" domains. I was amazed to discover the name Domain Scoring was available, and I just posted it on NamePros as my Reg Of the Day.

I was first introduced to what is called "credit risk scoring" about 30 years ago, or about the time the very first .com was registered. Domain appraisers use a pretty sophisticated scoring program to appraise domains, and that's why I was surprised the name "Domain Scoring" was available.

I'm curious, do any of you "score" your own domains? The reason I ask is because I plan on scoring my portfolio names using the KISS method employing some of the tools I've been introduced to in the last year. Here's more scoring information you may fine interesting; https://en.wikipedia.org/wiki/Risk_score

Thanks for being so accommodating everyone.

 

[Name Trader]

I've never thought specifically about scoring my domains. But instinctively, my scoring methods are rather simple.

Is it .com or is it not com. Second choice would be .co
Is it 2-10 chars or over 10 chars in length.
Mixed letters and numbers don't work.
Is it a category killer domain or not. There could be many sub-categories.
I should be proud to use the domain as my corporate website (putting myself in the shoes of the buyer).

The first 3 are very tangible. The last two are rather subjective. I don't rate any of these with a point-scoring system. It's instinctive. The domain could be an NGTLD and meet all the other criteria and be quite acceptable for my portfolio. Although I probably own only approx 100 NGTLDs.

 

[ThatNameGuy]

I've never thought specifically about scoring my domains. But instinctively, my scoring methods are rather simple.

Is it .com or is it not com. Second choice would be .co
Is it 2-10 chars or over 10 chars in length.
Mixed letters and numbers don't work.
Is it a category killer domain or not. There could be many sub-categories.
I should be proud to use the domain as my corporate website (putting myself in the shoes of the buyer).

The first 3 are very tangible. The last two are rather subjective. I don't rate any of these with a point-scoring system. It's instinctive. The domain could be an NGTLD and meet all the other criteria and be quite acceptable for my portfolio. Although I probably own only approx 100 NGTLDs.

Excellent Stub...it appears you've been honing your instincts in this industry for well over a decade. You were probably pretty damn good at it from the start, and you've only gotten better. I must say I'm a little surprised that "Domain Scoring" hasn't been a big part of this industry. In retrospect, I know now some of my domains are crap. However, like you, I've been honing my skills and instincts and I'm getting better every day.

Scoring can be objective, subjective or instinctive....or like you pointed out, it can consist of all three traits. I'm proud to say that I'm following in your footsteps, but it will be a long time before I can walk in your shoes.

Thanks Stub

 

[ThatNameGuy]

I've never thought specifically about scoring my domains. But instinctively, my scoring methods are rather simple.

Is it .com or is it not com. Second choice would be .co
Is it 2-10 chars or over 10 chars in length.
Mixed letters and numbers don't work.
Is it a category killer domain or not. There could be many sub-categories.
I should be proud to use the domain as my corporate website (putting myself in the shoes of the buyer).

The first 3 are very tangible. The last two are rather subjective. I don't rate any of these with a point-scoring system. It's instinctive. The domain could be an NGTLD and meet all the other criteria and be quite acceptable for my portfolio. Although I probably own only approx 100 NGTLDs.

Stub...I'm pretty amazed that no one else has ever heard of "domain scoring". "Credit Scoring" became such a big part of the credit industry entire conferences/conventions were started around the theme. Anyway, thanks again for your input Stub

 

[Name Trader]

@Bulloney - There were 7450 pages in Google for "Domain Scoring". I haven't read any of the articles yet? Did you? Would you have any of those articles you could recommend?

 

[NickB]

KISS?
Keep it simple, stupid? The Navy Seal Training method?

 

[ThatNameGuy]

@Bulloney - There were 7450 pages in Google for "Domain Scoring". I haven't read any of the articles yet? Did you? Would you have any of those articles you could recommend?

Stub...this is incredible...the "domain scoring" addressed by Google has little to nothing to do with internet domains. Apparently no one in this industry has recognized the need for a domain scoring program. I wonder why?

I even googled "internet domain scoring", and this is the closest thing I could find: https://www.domaintools.com/company...ovative-predictive-domain-risk-scoring-model/ While this scoring measures "risk" for domains, it isn't the same think we're talking about. Far be it from me to discover an untapped source/tool for the domain industry, but no one seems to be doing this. With over 300 Million domains not scored, just think of the potential. Makes one wonder why "Domain Scoring" was available as a domain? Note...scoring is not an appraisal, nor should it be?

StubScore .com how long do you think it would take you, using the KISS principal, to score 300 Million domains?

 

[ThatNameGuy]

KISS?
Keep it simple, stupid? The Navy Seal Training method?

Thanks Mr. Acidic;

Navy SEAL Training - KISS "Keep it Simple Stupid"
Living in VB, Navy Seals train right in my backyard...literally. Subjective "domain scoring" would follow the KISS principle, while there's room for objective scoring as well. Domains are names just like pets names, family names, business names, movie names, vanity names, boat names, street names, etc. "Domain Scoring" has a lot of business potential, while simple "Name Scoring" may even have more

 

[hookbox]

Credit scoring is based off an exact set of parameters. So everyone is scored exactly the same up or down. Domains are subjective so one person will score a domain one way and another person will score it another way. This is why domain appraisal services are a joke.

 

[ThatNameGuy]

Credit scoring is based off an exact set of parameters. So everyone is scored exactly the same up or down. Domains are subjective so one person will score a domain one way and another person will score it another way. This is why domain appraisal services are a joke.

I concur for the most part, but there are some features of a domain that when combined with subjective scoring can add credibility to a score. I use to be able to just look at certain demographic information, and score the probability of whether or not a "charge off" aka "bad debt" might be collected. I could score about 100 files an hour with a pretty high degree of accuracy. I think the very same could be done with domain names with some one experienced in the field.

Thanks for your input hookbox....some one with your experience could probably "score", not appraise, a domain portfolio more accurately than any computer....you're hired