According to statistics collated by Siteefy and cited by Forbes, in April 2023 the number of websites in the world surpassed a staggering 1.1 billion. Surprisingly, only 18% of these websites are active, leaving a remarkable 914,376,818 dormant domain names.
Many of these inactive domains are safeguarded by businesses as a precautionary measure against cyber-squatters who might exploit similar domains related to their core brand. Others view these domains as lucrative investment opportunities, while some simply hold them as remnants of past ventures or re-brands. In any case, these empty domains are 'parked' until a time when they might be put to use. Unlike active domains, they do not direct to a website, and instead visitors are presented with a holding page.
However, recent guidance and rulings published by the Advertising Standards Authority (ASA) has warned businesses to exercise caution with these parked domains, ensuring that they do not mislead visitors with deceptive advertisements.
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Many of these inactive domains are safeguarded by businesses as a precautionary measure against cyber-squatters who might exploit similar domains related to their core brand. Others view these domains as lucrative investment opportunities, while some simply hold them as remnants of past ventures or re-brands. In any case, these empty domains are 'parked' until a time when they might be put to use. Unlike active domains, they do not direct to a website, and instead visitors are presented with a holding page.
However, recent guidance and rulings published by the Advertising Standards Authority (ASA) has warned businesses to exercise caution with these parked domains, ensuring that they do not mislead visitors with deceptive advertisements.
read more
