Domain Parking Keyword Optimization Basic Tips

[netPH]

For those who are wondering how to optimize domain parking keywords, consider these simple tips;

Know your domain's traffic source and quality - by hosting the domains on your own server with traffic analyzer like Awstats. This feature is very common to cPanel. From there you will know geolocation and searched terms of your domains visitors. Use the searched terms as basis for your lander keywords. Know your visits geolocation so you''ll know what language to use for keywords and to what parking program will best monetize a foriegn traffic, for non-US.

Keyword Discovery - know what people are really searching that are related to your domain names. Get the top 15 highest searched kw and use them for the lander. It benefits users because you provide them with what they're searching that will result to a high probability for maximum CTR. KeywordDiscovery is also a good alternative for Overture keyword tool (OVT, now that's no longer working). It wouldn't show same result as OVT was providing us but it can be of help do determine rough estimate of domain with extension type-in numbers.

Adwords Keyword Tool - know how much advertisers are paying for particular keywords that are related to your domain name. Get the top paying, most searched that are synonymous to your traffic searches. Use this as "guide" to project possible revenue.

For expired domain traffic, use Google and Archive.org's Wayback machine for background and/or historical research.

Domain parking keyword optimization is be easy for everyone by using these basic methods and tools. This is also really helpful for other web marketing campaigns and SEO.

These simple process is very common to most parkers but can be of help to those who are learning and new.


I hope this helps and good luck.

 

[kriss05]

Let your parking companies help each other

OK, while news about Bodis domaining are getting hotter and hotter here is another simple optimization tip that helps sometimes.

Example: Sedo + Namedrive.

Unfortunately, no one parking company combines all major functions that can dramaticaly increase revenue. Most of parking companies accept at least two kinds of traffic aka "natural traffic": from type-ins and search engine results. Sedo allows advanced optimization of parked pages while Namedrive has great templates, relevant ads, high payouts (they even pay $2 per click on mugs-related domain :o ) If these functionalities could be combined into one parking platform, revenue would increase enormously.

Well, in the above case of Sedo and Namedrive, let Sedo help ND.

Say someone has some domain parked with Sedo. This domain doesn't have huge type-in traffic. After thoroughful optimization with low competition and highly searched keywords (and relevant to domain name as much as possible) this domain starts to get enough traffic but revenue is low - usually due to low quality Sedo templates, low payouts and lack of relevant ads. If this is the case, this domain should be moved to another parking like Namedrive. If one finds at ND ads that are relevant to keywords that domain was optimized with at Sedo, revenue will increase: great ND template, relevant ads + high quality search engine traffic. It is even better to analyze ND ads and Sedo ads before starting optimization at Sedo in order to choose more acceptable domain and keywords.

So, after some time of getting nice revenue at ND it coud drop down in one-two days. This is because search engines reindexed that page but with ND template which is generally has weaker SEO capabilities (but not always) than Sedo does. A simple trick here is to move that domain back to Sedo before it would be reindexed again. So, move it back, change keywords slightly (to refresh content, usefull for search engines) or hold it like it is and wait for reindexing. After that move domain to ND again and enjoy good ND payouts.

Some experience is needed with SEO to understand how frequently parked pages are reindexed but once you got it, life will be easier. This is another "legit" way to drive traffic to parked pages because it deals completely with natural traffic coming from search engine result page.

Another way is to build minisite, optimize it and, if it doesn't earn with say Google Adsense, move it to parking platform like ND and repeatedly move it back to minisite before reindexing.

 

[cjbay]

wheres the analysis tool on namedrive??

 

[NPKJB]

Another way is to build minisite, optimize it and, if it doesn't earn with say Google Adsense, move it to parking platform like ND and repeatedly move it back to minisite before reindexing.

I like this idea but there is no set date and time when sites are indexed. So... what happens if you don't put it back in time?

 

[kriss05]

then it will just be reindexed with say ND template. So far it is ND policy that they don't have strong SEO tools due to the fact they use Google feed so after such reindexing domain will loose much of its search engine ranking. But not for ever: wait for next reindexing and put domain back in time. As to knowledge about exact date of reindexing, someone should wait for such reindexing say 2-3 times in order to get more exact data.

 

[Thenamegame]

I appreciate all of these great tips! I'm still trying to figure keywords out. A few questions, to all you keyword gurus: I understand that you don't want to put too many keywords on one page because this will make the Google gods angry somehow (what exactly happens if you do "keyword stuffing"?) So would I be correct in assuming that even on a parked Web site you don't want to put too many keywords on the site?
Also - I am thinking of parking a plastic surgery site to see how it does, because the keywords are very high paying. I would most likely pick the name of a big city, and then a phrase like "cosmeticsurgery(cityname), on the theory that people would be searching for a local doctor. Any suggestions for keyword optimization for a parked site?

 

[netmeg]

Google's not crazy about keyword stuffing, true, and I think to some degree that's responsible for the "-950" penalty, where your site ends up on the last page of results for the search queries you're most counting on.

But the other thing to think about is focus. If you try to do too much on one domain, with a multitude of keywords trying to cover every base, your ads will probably be less focused and specific, and I believe the user that stumbles across your parked domain may be less likely to see what he's looking for, and therefore to click. I try to keep it to one single or two-word keyword (phrase) per domain.

 

[Kenny]

This deserves a sticky

 

[getaddicted]

Hello, Its a great Post.... And its good everyone could share there own views.

I would like to share My viewpoints on domain parking optimisation.

When i register a domain i really research word and try to get the excat keyword domain. So before i research i check which keyword pays how much and the tools mostly i use is adword tool. and it has always helped me..

I know my domain is new and i wont get any traffic straight of.. but i know i have this domain for 1 long year :D.... and i really work on keywords for each of my domain very hard.. i have been getting $15 to $30 a click also some or the time...... @ domainsponsor mostly.. which i feel pays really well for your financial domains.....

And my domains mostly consist of Finance Domains.... And thats the only success ladder for me...

The thing is you really need to optimise your domain very well.. On a 2 click parked page.. We see so many categories.. And sometime it tend to happen that if our keyword and the domain is related to XYZ but the user has clicked ABC keyword.. or supposing you have got a domain related to Refinance loan.. and use may click something like finance or other than that.. And we may end up getting less per click..

I really check and have the excat keywords related to that name... When i optimise domains in domainsponsor i add 4 keywords. which gets the best result..

People who have little traffic comming daily for them its ok.. But people like me who register new domain and then optimise.. So for me every visitor comming to my site is very important.. i know its for every one but for domains with reall less traffic its more important..

So if you want to get success with domains with less traffic...then you need to have really good paying keyword domain.. Thats the way to success. and it has worked for me..

I register new domains.. optimise my domains and just hope 10 clicks in 1 yr would be more than enough for me.. Coz i know i would make around $15 to $20 from that many clicks and even money when i get $5 to $10 per click... so could take average of $20.. thts pretty good investment atleast for me...

So i feel its all depeds on keyword If you have Less traffic @ ur domain. But with yahoo Feeds you could really do even better. coz you have ability to add content, meta tags and lods of additional options which makes your website look like a real one and it increase the chances of visitors visiting your domain would stay more.... And from last few months i have been using this stuff and i have seen a real good improvement in traffic as well as the CTR..

You could make money from parking with less traffic.. or say very less traffic also.. just good optimisation and good keywords would help a lot..

Its just the Game of keywords if you got less traffic domains

 

[DnPresident]

Stay away

Stay away from high paying keywords, I've got enough competition already but them $15.00 clicks are mighty nice.

 

[netmeg]

Something I have been thinking about recently is that there is really more than one type of keyword that needs to be taken into consideration when optimizing a parked domain.

There's the keyword you want to use with the parking company, in order to attract relevant (and hopefully high paying) ads.

But then there are also the keywords that your users are likely to be typing in to the search engines to find whatever it is that you've got.

These are not necessarily the same.

For example: if you have a domain that deals with loan or debt consolidation, you probably want a keyword like "debt consolidation" in order to get the specific ads that you want.

But if you think about how users actually search, there's probably only a small percentage of them that would think to type in "debt consolidation" into Google. More likely they would type in something like "lower bill payments" or "get out of debt", because it's in those terms that they think of their particular situation. So your "user" keywords for debt consolidation would "lower bill payments" and/or "get out of debt."

In fact, if you have access to search data, you'd be amazed how many people type full questions into Google, as though it were Ask.com - "how can I lower my bill payments?"

That's why it's really good to have the ability to edit page titles , meta description tags, and optimally, your own content - because THAT is where you want to put in the keywords that the users will actually use. Not necessarily the keyword you tell the parking company to use in order to get the right ads.

 

[Thenamegame]

Question

"That's why it's really good to have the ability to edit page titles , meta description tags, and optimally, your own content - because THAT is where you want to put in the keywords that the users will actually use."

So, Netmeg, which parking companies let you do this?

 

[netmeg]

Bodis, Parked, 1Plus, that I've used so far.

 

[DnPresident]

Good Tip

Here's an important tip, it's up to you to figure it out so you can see the maximum benefit...

I have found that certain "Maybe all" keywords pay more on certain days of the week. I have found the answers to a couple of them but have a lot more work to do. The reason this is important for me is that I can make adjustments accordingly...

Now I have to see if I can find more.

 

[PAULJEFFERY]

yeah, I try to do what Getadd' does - for me keywords in the domain name are very important, I do a fair bit of research. I use the free version of 'web ceo' - you can download it from webceo.com - It not only tells you the most current keywords and their ranking but shows you the top sites that are using those exact keywords. I have also learned that google take a lot of notice of keywords in domain names especially with the adsense. I've had some experiences where I've had a domain name with a word in it that has more than 2 meanings and I get adsense adds automatically generated for the wrong meaning. So that's something else to think about when choosing a name. Also good idea to keep abbreviations and synonyms in mind - I think search engines are paying more attention to synonyms these days than they used to.

cheers,
Pjay

 

[DnPresident]

Edited

Real High paying keywords can pay good but are often terms that have a low Overall daily estimated amount of real searches.

The advertisers paying for clicks to this keyword know it's not searched a lot and are really looking for a completed conversion on their end and will often benefit greatly from a true conversion.

In addition to the advertiser knowing this fact, Google and Yahoo know as Well.

So the outcome = Too many clicks to a high paying keyword will lower your traffic quality score very quickly.

 

[Hafsoh]

Great tips in here, thanks for the info!

 

[chassmp3]

Hello Everyone,
I see there aren't any recent posts, so I'm hoping to revive this thread with my questions. First, I've got my few domains with parked.com, I do use their advanced options which allow me to put in keywords in the meta tags and title tag. What I'm not really understanding is if parked.com pages actually get indexed and if the keywords I'm entering in these areas actually make a difference since there is field named "keyword" where you're only supposed to put one keyword as I just learned.
The other question I have is regarding adsense and adwords, am I understanding this correctly? Not all ads displayed with either program pay the same correct? I've used Adsense for a short time and unsuccessfuly, and I know that it pays you when people click on ads they display on your site when you sign up for the program, so are all ads displayed worth the same? But with Adwords I understand that you're buying traffic to redirect to your site or parked site, but there's a lot more to this than what I know isn't there? Because I read stories about how people bid from .05 cents to $1.00 for the clicks that will take people to where they want, but is this only controlled by the amount of bidding or is there something else to this scheme? Obviously if the redirect does not translate into a click or clicks you still get charged the money you bid by google, right? It's good to be google.
Last thing, what parking companies pay 5 or 15 dollars a click? I just read this entire thread and I thought I read that somewhere.

Thanks
Chas.

 

[brian789]

If your registering a keyword rich domain, does the order of the keywords matter? Thanks

 

[catch]

thanks !

 

[NPKJB]

Along with many other factors, I recently learned that PPC providers like adwords, adcenter, Yahoo like you to have a contact link on the page your driving traffic to. This is one of the things that when combined with other adjustments you've made will help your ad to get a better placement at a lower cost.

Have you noticed a big difference since adding contact links to your Parked sites? How much lower percentage wise are your CPC's?