Keyword Strategy On Parking? (Bodis, Sedo)

[BrandingInvest]

Hello Namepros,

This will be my first question as a community member.

With limited experience in domain parking, I would like input on automatic keywords vs manual keywords strategy*. (* Did not find a concrete answer in the forum but please just link if you know a thread)

More specifically:

You park a domain portfolio. The goal is to get better traffic analytics in terms of quantity and quality. Most domains will be listed for sale, but a minority with worthwhile traffic monetization may stay parked for longer.

Depending on the per-domain level of quality traffic (validated "Visits" / "Uniques" as reported by parking co):

For how long do you let the automatic keyword optimization run, if it still results in sub-optimal ad categories shown (generic/unrelated to the domain name and resulting in very low ~$0.00 EPC clicks from e.g. US traffic):

1A) On Bodis specifically?
1B) And have you had cases when manually submitting keywords to Bodis did produce more relevant ads with higher EPC clicks as a result?

2A) On Sedo specifically?
2B) And have you had cases when manually submitting keywords did produce more relevant ads (with high EPC clicks)?
2C) In Sedo there are a number of settings. Specifically "Master Category", "Master Keyword" and "Related Keywords". Which settings are key to manually optimizing the ads?

Many thanks for any practical experience pointers!

 

[LoveCatchyDomains]

2A) On Sedo specifically?
2B) And have you had cases when manually submitting keywords did produce more relevant ads (with high EPC clicks)?
2C) In Sedo there are a number of settings. Specifically "Master Category", "Master Keyword" and "Related Keywords". Which settings are key to manually optimizing the ads?

Many thanks for any practical experience pointers!

Thank you so much for raising this important question.

One big question would be whether to use the long-tail keyword. For example, instead of "dog food," once could choose "dog food sales" or "buying dog food." In some instances, the long-tail keyword may have fewer searches, but more clicks and epc.

And, as for Sedo, they really do have an interesting setup for Master and related categories. I'd love to see what the pros say about what they found effective. Overall, Sedo had the interface I liked the most for ad-parking, but the EPC were low--a comment iterated by enough folks here to convince me not to continue using their ad-parking. Perhaps they have improved since then.

 

[bahaba]

I'm not sure about my answer but as I understand keywords are only for advertisers. To facilitate the selection of sites on which to place their ads. The keywords you choose for your parking domain don't improve traffic. But it may improve the ads that are shown on your domain.
again I'm not sure about my answer

here are some links from Bodis

What are Master Keywords and Related Search Terms?​

What are keyword terms?​

 

[psalm91]

I normally let auto keyword optimization happen for a few weeks and then apply highest paying keywords.

 

[LoveCatchyDomains]

I normally let auto keyword optimization happen for a few weeks and then apply highest paying keywords.

How do you know what the highest paying keywords are? Is there an interface that Above.com has, that makes this possible to easily track?

 

[psalm91]

You can get an idea from google and bing tools. I look at my high epc domains and utilize those keywords for other domains that pertain.

 

[LoveCatchyDomains]

You can get an idea from google and bing tools. I look at my high epc domains and utilize those keywords for other domains that pertain.

That's a good reminder that Bing has tools. Also, DuckDuckGo has a different SEO.
Smart move also on using the high EPC domains as a guide, for keywords that may be relevant to others in your portfolio, but not being used by the ad provider yet. You're sharp!

 

[BrandingInvest]

Thank you so much for raising this important question.

One big question would be whether to use the long-tail keyword. For example, instead of "dog food," once could choose "dog food sales" or "buying dog food." In some instances, the long-tail keyword may have fewer searches, but more clicks and epc.

And, as for Sedo, they really do have an interesting setup for Master and related categories. I'd love to see what the pros say about what they found effective. Overall, Sedo had the interface I liked the most for ad-parking, but the EPC were low--a comment iterated by enough folks here to convince me not to continue using their ad-parking. Perhaps they have improved since then.

Thanks @LoveCatchyDomains.
Good point about the less searched, long-tail keywords with "better conversion" in terms of click rates and EPC (would not know the proper terminology).
As for the Sedo optimization, I look forward to at least experimenting with it on some decent traffic domains, but not getting any hopes up just yet.

I'm not sure about my answer but as I understand keywords are only for advertisers. To facilitate the selection of sites on which to place their ads. The keywords you choose for your parking domain don't improve traffic. But it may improve the ads that are shown on your domain.
again I'm not sure about my answer

here are some links from Bodis

Thanks for the links @bahaba. Your logic makes sense in terms of ad selection/conversion (treating ad quantity/quality as a given).

I normally let auto keyword optimization happen for a few weeks and then apply highest paying keywords.

You can get an idea from google and bing tools. I look at my high epc domains and utilize those keywords for other domains that pertain.

Thanks for sharing @psalm91! Agree with @LoveCatchyDomains that this sounds like a good, "hands-on" approach!