Is there a solution which allows you to target a wide range of specific longtail keywords?
e.g miami criminal lawyer
or vanilla whey protein bars
A poorly targeted parking program would show ads for "law" or "lawyer" a better would show ads for "criminal lawyer" and the best would show ads for "miami criminal lawyer"
The same thing for the other keyword a poor program would show ads for "bodybuilding" or "whey protein" and a better targeted would show ads from companies who sell vganilla whey protein bars.
The better the targeting , the more relevant the ads and the higher the CTR. Advertisers can also afford to bid higher because the more targeted the traffic is the better it converts.
I have noticed that there sometimes high bids for obscure keywords on google or yahoo which only a handful companies bid on.
The problem is that sponsors who actually use very broad matching can not profit from them so i guess one would need a sponsor who has partnered with a search engine that has a really big user base like google, yahoo or bing.
So is there a sponsor which offers such a parking service?
e.g miami criminal lawyer
or vanilla whey protein bars
A poorly targeted parking program would show ads for "law" or "lawyer" a better would show ads for "criminal lawyer" and the best would show ads for "miami criminal lawyer"
The same thing for the other keyword a poor program would show ads for "bodybuilding" or "whey protein" and a better targeted would show ads from companies who sell vganilla whey protein bars.
The better the targeting , the more relevant the ads and the higher the CTR. Advertisers can also afford to bid higher because the more targeted the traffic is the better it converts.
I have noticed that there sometimes high bids for obscure keywords on google or yahoo which only a handful companies bid on.
The problem is that sponsors who actually use very broad matching can not profit from them so i guess one would need a sponsor who has partnered with a search engine that has a really big user base like google, yahoo or bing.
So is there a sponsor which offers such a parking service?






