Domain Name Length in Appraisals

[DomainMart]

Almost all domain-name appraisal service providers use the length of a domain name as a predictor of branding success. Yet, there is no mention of the significance of the number of characters, as a major contributor to branding success, by branding academicians or by practitioners!

 

[cache]

I thought "the length of a domain name" is the same as "the number of characters"?

Almost all domain-name appraisal service providers use the length of a domain name as a predictor of branding success. Yet, there is no mention of the significance of the number of characters, as a major contributor to branding success, by branding academicians or by practitioners!

 

[DOMiNIC]

I have some really long domains such as ChineseRestaurantSanFrancisco.com

It actually has good ovt.

If you are searching for a Chinese Restaurant in San Francisco there is no short way to type what you are looking for.

 

[OK]

Typically, the longer the domain, the more ovt it gets. Say ChineseJapaneseRestaurantBuffetSanFrancisco.com will get more ovt than CNRest.com

 

[4u-domains]

You certainly couldnt say length is NOT important at all. You CAN say it has some relevance in some situations. The influence of the domain's length on its valuation is really down to the domain in question.
I agree, though, that often too much influence seems to be placed on it as a major influence in value.

One fact we are all aware of is that 2 letters > 3 letters > 4 letters on a random lettered, no word basis.
'All things being equal' a lower amount of characters is going to be easier to recall than a longer name.
When you get into the 5 to 14 character domains it is far more likely to be down to the relevancy of the terms within that domain that influence the vaue the most.