Got an offer today to lease a very strong category defining domain in an industry that is known for aggressive email marketing. My worry is that the user can pay for a month or two and essentially "burn" the domain by spamming it and/or getting it delisted in Google. It is an exact match generic that will rank #1 for a major keyword with minimal SEO effort.
When leasing, what sort of protection does the seller have? The lessee can destroy a name by spamming it by mail and potentially lose the domain name to registrar TOS violations. A domain can be delisted in Google and nearly impossible to relist (takes alot of time and money best case to relist). Or the lessee can create some infringing content that could lead to a UDRP.
It seems like leasing domains is a bad idea, unless you are dealing with a massive company that has signed an extensive contract that protects the lessor. But this type of company can usually just buy the domain outright anyhow. Leasing would be unusual by any well funded company, so I don't understand why people take the chance to lease? Seems way too risky for me. Thoughts?
When leasing, what sort of protection does the seller have? The lessee can destroy a name by spamming it by mail and potentially lose the domain name to registrar TOS violations. A domain can be delisted in Google and nearly impossible to relist (takes alot of time and money best case to relist). Or the lessee can create some infringing content that could lead to a UDRP.
It seems like leasing domains is a bad idea, unless you are dealing with a massive company that has signed an extensive contract that protects the lessor. But this type of company can usually just buy the domain outright anyhow. Leasing would be unusual by any well funded company, so I don't understand why people take the chance to lease? Seems way too risky for me. Thoughts?