Does it make a difference...?

[Sabre]

Does it make a difference to your earning, if you have more page impressions ---> "x" clicks / less page impressions ---> "x" clicks or just it works on the ad that is clicked generates a certain amount?

 

[toplevel]

Google Adsense uses both eCPM and PPC. eCPM is impressions per thousand views. PPC is what you mostly see. PPC will always outweigh eCPM, but if no PPC ads are available, an eCPM ad will be displayed. 99.9% of the time, impressions will not matter. It's rare that eCPM will be used, but it is there.

 

[Sabre]

Great, so if i add the NamePros adsense campaign to my adsense, its just basically going to earn my money, and not lose anything?

 

[sunken]

You won't lose money, only gain...

But that does bring up a question, if you are working on a site that is live and has ads, you inevitably are going to have more impressions that day. How does that work in the calculation?

 

[lilgee]

More clicks you get, more money you get.