discuss Does brandable domains work?

[Nezam Uddin]

I am very curious regarding the regging of brandables vs liquid domains. Personally i feel that there are very less chances that a new firm would like to browse through a buy a brand at BB etc. If i were a brand i would most probably come up with a unique identity for my company and not something thought off by other people.

So accordingly, there are less chances of the entity getting sold in the marketplace. Liquid domains, on the other hand, have a strong selling point and logical one too. Things such as mandarin sounding LLLL exists which have a valuable market in china etc.

So i want to have views of liquid domains vs brandables by people who have had an experience in both. Sale maximisation v/s profit maximisation.

 

[equity78]

Brandables require patience

 

[briguy]

Personally, I have a feeling that the current definition of a liquid domain,
"Liquid Domains
Domain names for sale that have market liquidity: NN.com, CC.com, LL.com, CCC.com (price guide), LLL.com, NNN.com, NNNN.com, LLLL.com, etc'"
https://www.namepros.com/forums/liquid-domains.338/

will soon change to include NNNNN.coms & LLLLLcoms just by the way the market going..

As for "brandables" love to find a definition...personally, I find majority of brands have big budgets and or a great spin (sales pitch) to gettheri name out there! Kind of "selling the sizzle not the steak"

Statistically, I have better experiences with "liquid" than "brandables"domains, my long term portfolio is mainly liquid...which is just a personal choice.

 

[MapleDots]

Brandable domains do not come equal.
In my experience (and after having carefully analyzed thousands of sales) simply put: 2-word "brands" do far, far better than any other "brand" category - period.

Names like:
PracticePlus.com
LeaseGroup.com
InvestHub.com
ProAgent.com
PeakOne.com
AlianceShopping.com
MotionLab.com

Those are great two letter domains but are they true brandables?

I always equate a true brandable as something made up where there is an extra letter or a variant of some kind. Like some posters already said..... word art.

I guess anything can be classed as a brandable but I consider a word like leafly as a true brandable. It has little to no meaning in the English language until you brand it.

I only own one true brandable and it's in my sig on the right.

 

[Name Trader]

In theory, but I think they need to pass the radio test to make them memorable and brandable.

Google doesn't exactly pass this radio test? It's only after seeing the domain several times that you know how to spell it.

 

[hookbox]

Google doesn't exactly pass this radio test? It's only after seeing the domain several times that you know how to spell it.

If I heard it for the first time I would spell it exactly how it is. The correct spelling "googol" seems really oddball to me.

 

[Name Trader]

If I heard it for the first time I would spell it exactly how it is. The correct spelling "googol" seems really oddball to me.

you must be really weird then <joke>. But probably not alone

 

[BaileyUK]

Good 'brandables' do take a lot do take a lot of mind-work. I find it helps to think of specific Industries or professions. Look at what is in use focusing on what is successful. Quite often patterns or keywords repeat, so your already looking for variations on a Theme or themes, Then you of course looking for 'Recognition' in the letter layout, avoiding all confusables in letter layout is also important. You don't want an individual having to look or read twice in order to discern the message intended or there to be a less than professional association. Of course your then looking to keep it as short as possible without loosing any clarity in the term.
I could go on and on into word and letter art etc, etc but most will understand you either enjoy the challenge and rewards or it isn't for you. It can actually be quite addictive bit like domains themselves, Don't forget we haven't even touched on availability to register as yet, that's why you have to thinking about future markets and services or those just growing

 

[DOMAIN ILLUMINATI]

I see brandable domains as the result of individual creativityyy
If this individual creativity matches the sense for creativity of (an)other individual(s), they work.

 

[BaileyUK]

I see brandable domains as the result of individual creativityyy
If this individual creativity matches the sense for creativity of (an)other individual(s), they work.

that's an excellent summary

 

[GoKaizen]

Are these domains you have sold? What is your process for choosing good brandable domains?

Brandable domains do not come equal.
In my experience (and after having carefully analyzed thousands of sales) simply put: 2-word "brands" do far, far better than any other "brand" category - period.

Names like:
PracticePlus.com
LeaseGroup.com
InvestHub.com
ProAgent.com
PeakOne.com
AlianceShopping.com
MotionLab.com

 

[Name Trader]

that's an excellent summary

Even if you say so yourself

 

[Nezam Uddin]

It's getting more and more interesting. It seems to me there's no one rule which works for all. This is a very vast niche but again one cannot be completely sure what will sell and what will not.

 

[Name Trader]

It's getting more and more interesting. It seems to me there's no one rule which works for all. This is a very vast niche but again one cannot be completely sure what will sell and what will not.

Just like in life itself

 

[Kuffy]

Google doesn't exactly pass this radio test? It's only after seeing the domain several times that you know how to spell it.

Ah! Well, we English know what a Googly is, because we play cricket. Sometimes I think it describes Google searches.

 

[Nezam Uddin]

Striking more fuel into the discussion, how many of the domainers have got their own domain names listed on BrandPa/BrandBucket and were successful in selling it?

 

[Rich]

Brandables are for visionaries who like to gamble on the side, the ones who have been in the game that knows what sells. It's good to have a spread sheet with reasons why you bought that one because it could be a forgotten trend or a drunken reg. That being said it's always good to diversify, I sold off many liquid domains at the peak of llll.com and I'm slowly starting to build that side back up as prices come back down to earth.

Striking more fuel into the discussion, how many of the domainers have got their own domain names listed on BrandPa/BrandBucket and were successful in selling it?

I have many Bb rejects that have gone on to be x,xxx sales

 

[Rich]

Some of the highest returns are from brandables, what developer doesn't want to start with a clean slate?

 

[BaileyUK]

As quoted above, In most instances you are going to work with Two words, to build your 'Brandable domain'. What most tend to ignore is the importance of 'Letter-layout' If you have to insert Capitalisation in the second word in order to create recognition/distinction - then in most instances your already on a lost cause.

I never surprises me these days how many promote their domains as brandables but have to rely on capitalisation to portray their emphasis - Trust me, end users want sweet balanced wording. Once you've decided your key word you will need to play with literally hundreds of combinations to find the sweet-spot. Any additional (unrequired) lettering is a fools make-up (usually pluralisation)

 

[Nezam Uddin]

As quoted above, In most instances you are going to work with Two words, to build your 'Brandable domain'. What most tend to ignore is the importance of 'Letter-layout' If you have to insert Capitalisation in the second word in order to create recognition/distinction - then in most instances your already on a lost cause.

I never surprises me these days how many promote their domains as brandables but have to rely on capitalisation to portray their emphasis - Trust me, end users want sweet balanced wording. Once you've decided your key word you will need to play with literally hundreds of combinations to find the sweet-spot. Any additional (unrequired) lettering is a fools make-up (usually pluralisation)

Can you show us some good and bad examples of what's brandable already and what's desperately being depicted as brandable , please?

 

[BaileyUK]

Can you show us some good and bad examples of what's brandable already and what's desperately being depicted as brandable , please?

hi Nezam, over the years I guess I've sold around two hundred brandables. Many are in use with some very large companies. I certainly wont pick on any listing as an example of a poor branding.

the key to brandables hasn't really changed since I started in 1999/2000. What is the market ??, and what are they selling ???. There's very little point in trying to explore todays markets - your already to-late.

So what's coming to market ?? with multiple outlets or applications. find your key word/s and the 'action' term that creates a perfect fit.

Now comes the time consuming skill of testing all your made-up combos in search engines and similar, yes they will be out there usually in technical journals and the like. Just like a precursor

I can't teach people how to identify future terms, you'll get twice as many wrong as you get right. I just hope in my posts I've added something to the basics,