"Do Your Homework!" What do I mean? Simply this the key to do the research. BEFORE. you start planing to promote your domain/webhosting business.
Who is your ideal prospect?
What characteristics does he/she have?
What publications (online or offline) do your prospects read?
Where do they hang out, online or offline?
What events/ trade shows do your prospects attend?
What groups/ associations do they belong to?
What are their dreams, goals and desires?
What are their "hot buttons"?
What makes them happy?
What makes them excited?
What problems do they face?
What makes them angry?
What do they hate about their current situation?
What methods are they currently using to achieve their desires or solve their problems?
What do they like and dislike about these methods?
Who is your ideal prospect?
What characteristics does he/she have?
What publications (online or offline) do your prospects read?
Where do they hang out, online or offline?
What events/ trade shows do your prospects attend?
What groups/ associations do they belong to?
What are their dreams, goals and desires?
What are their "hot buttons"?
What makes them happy?
What makes them excited?
What problems do they face?
What makes them angry?
What do they hate about their current situation?
What methods are they currently using to achieve their desires or solve their problems?
What do they like and dislike about these methods?
