.mobi Disney now promotes their most popular brand, CampRock.mobi at Disney.com

[BocaVision]

CampRock.mobi
(courtesy Coast)

CampRock.mobi is now promoted at Disney.com

Here is Disney's CampRock.mobi promo (skip intro, click on CampRock Mobile)

Here are articles regarding Disney's CampRock
http://blogs.orlandosentinel.com/entertainment_tv_tvblog/2008/06/camp-rock-gets.html

http://www.disneyabctv.com/web/NewsRelease/DispDNR.aspx?id=040108_01

The executives at Walt Disney Co. must be doing handstands. Jonas Brothers fans turned up in droves Friday night. The premiere of "Camp Rock" on Disney Channel averaged 8.9 million viewers.

"Camp Rock" becomes the No. 2 most-watched movie premiere in the channel's history, the channel announced Saturday.

"High School Musical 2" averaged 17.2 million when it debuted last August on Disney Channel. But, of course, that sequel had millions primed to tune in. The original "High School Musical" drew 7.8 million when it premiered in January 2006.

"Camp Rock" becomes the No. 1 entertainment show on cable in the 2007-08 TV season.

Disney Channel was also the No. 1 network from 8 to 10 p.m. Runner-up CBS averaged 5.8 million in the same time slot.

"Camp Rock" has the potential to become a far bigger event this weekend. The movie will repeat at 8 p.m. Saturday on ABC and at 8 p.m. Sunday on ABC Family.

Oh, and the movie should make the popular Jonas Brothers trio even hotter. Brace yourself, parents, for requests for Jonas Brothers merchandise.

 

[Keith]

Nice catch! I only wish they promoted their main site in the same manner

 

[Hurley4540]

Great news for mobi!

 

[coast]

Thanks BocaVision

If you think High School Musical was big, just wait. This is going to be huge!

 

[thebiffenator]

I went to the site on my phone its really neat, they games and activities and alot more. I wonder how many teens and youths will go that site ..I bet alot. .mobi is getting branded in the youth's head..more and more every day IMO

 

[Pred]

I went to the site on my phone its really neat, they games and activities and alot more. I wonder how many teens and youths will go that site ..I bet alot. .mobi is getting branded in the youth's head..more and more every day IMO

:sold:

haha, i love this sort of thing. just makes me want to get a wet fish and slap it round a naysayers face :sold:

 

[BocaVision]

Interestingly, CampRock.com is owned by Mr. Frank Schilling.

Perhaps, his asking price was too high for Disney

Thank you Frank!

 

[NewWorldArk]

Great news for mobi!

That's saying something, from someone who doesn't say much.

 

[Pred]

That's saying something, from someone who doesn't say much.

LOL True




To save going through all the links, Pred has made a little easier to enjoy:
Link here



.

Interestingly, CampRock.com is owned by Mr. Frank Schilling.

Perhaps, his asking price was too high for Disney

Thank you Frank!

dunno how mr parked page manages it, but it is welcome
same way he owns wapedia.com

enjoy the traffic you get Francis, but they won't be buying your com, they have even redirected their .org to the page rank 7, 9k alexa and climbing mobi


theres gonna be some .mobis in the top 1k sites, you better believe it

:sold:

 

[NewWorldArk]

To save going through all the links, Pred has made a little easier to enjoy:
Link here

Great Job on Your Blog.

Lookin Good.

 

[Pred]

Great Job on Your Blog.

Lookin Good.

cheers :gl:

:sold: SOLD

 

[snoop]

Nice catch! I only wish they promoted their main site in the same manner

They use a subdomain like everyone else,

http://mobile.disney.go.com

Lets face it though movies have often come out with weird and wonderful url's, hyphens, .net, myspace addresses. Disney using a .mobi domain for the mobile site of watch at home movie is not big news.

 

[HeyNow]

They use a subdomain like everyone else,

Not for branding. For branding, they elected to use .mobi. Now if .com PPC schemes are important to you, then the fact that Disney brands in .mobi isn't important to you. But if you're looking for .mobi milestones, then Disney's use of .mobi for branding is just another positive step forward by another household name. I know that eats at you snoop, for whatever reason, but it is what it is, and no amount of negative badgering by you is going to change positive progress.

 

[bmobi]

demilovato.mobi

Picked up camp rock personality demilovato.mobi Possibly a good fan site if her career moves forward.

 

[snoop]

Not for branding. For branding, they elected to use .mobi. Now if .com PPC schemes are important to you, then the fact that Disney brands in .mobi isn't important to you. B

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

 

[-REECE-]

Agree.

They use a subdomain like everyone else,

http://mobile.disney.go.com

Lets face it though movies have often come out with weird and wonderful url's, hyphens, .net, myspace addresses. Disney using a .mobi domain for the mobile site of watch at home movie is not big news.

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

 

[cosmik debris]

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

2 is not a bad start. I suspect we will be seeing more from Disney in the future.

 

[HeyNow]

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

Yes, they have used .mobi for two movies only. How many movies have they released since .mobi was first available (June 2006)? You know what that means? It means yes, indeed they are branding in .mobi.

 

[namewaiter]

They have used .mobi for two movies only, for everything else they use regular addresses. It is not accurate to say "disney brands in .mobi" when they cases are exceptions rather than the rule.

well, i wouldn't just say 2 movies, these are 2 of their most successful movies and brands, those that target a specific demographic group ... the group most likely to come of age along side the mobile web.

 

[snoop]

Yes, they have used .mobi for two movies only. How many movies have they released since .mobi was first available (June 2006)? You know what that means? It means yes, indeed they are branding in .mobi.

Here is a list of current and past major releases, how many are being promoted with a .mobi url? Looks like approx 2 out of 25 and with one of those those the .mobi site still wasn't the official page (HSM2).

http://www.disneysociety.com/2008/02/01/walt-disney-studio-movie-releases-through-summer-2008/
http://www.disneymovieslist.com/new-disney-movies.asp