Hey, it happens to the best of us... For some reason, I regged "Holola" - I justified it as a possible Holo+Geo (I live in L.A.), but honestly, I just liked the sound of it (perhaps because I once dated a hot gal named "Lola?"
)
Anyway, along with my more conventional picks in any vertical (e.g. HoloPay, HoloStore, etc.) I always take a punt on one-or-two "brandables" just for fun... You just don't want to make a habit of it... (In my first year of domaining, I remember having to dump about a hundred of these types of names - I learned my lesson the hard way!
)