information Direct Navigation Is Alive and Well But Type-In Traffic On Parked Domains Is Dying

[News]

In the early 2000’s many domain investors would evaluate the value of a domain name based on the amount of traffic it was currently getting. This traffic could be converted to revenue thanks to a once-thriving industry called domain parking.

Now, if you want to buy a kitchen table you still might type-in a domain name directly, but there’s a good chance you aren’t going to go to KitchenTable.com. Instead, if you don’t search you will type-in something like Overstock.com, Amazon.com or CrateAndBarrel.com...

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[S-B]

Domain parking is alive and well. :P

 

[Charles Sweeney]

I have never parked domains. You would need a serious amount of visits to get any reasonable income from advertising. You're not going to get a serious amount of type-ins unless the name is a beauty, in which case I would just sell it.