Rob Monster, CEO of DigitalTown, explained the logic of the deal: “The Congo team has built a robust platform for managing online services procurement. Service platforms like Angie’s List, Houzz, Porch, ServiceMaster and Thumbtack attempt to lump all service provider discovery in one bucket. Niche platforms like Avvo and ZocDoc cater to specific niches. DigitalTown is using the new web extensions such as .LAW, .SHOP,.CITY and more to put the consumer at the center of the experience in a way that is intuitive, personalized, real-time and secure through an integrated network of digital portals that cater to specific geo-targeted verticals and which can be operated in cooperation with local partners.”..