domains WaitrApp.com Announces Rebrand - Waitr.com?

[Lox]

Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or “Company”), a leader in on-demand food ordering and delivery, announced it has launched a strategic initiative to change its name and visual identity in a comprehensive rebrand, to be effective within the next 12 – 18 months.

The rebranding strategy reflects the Company’s ongoing commitment to innovation, continued expansion into new delivery verticals in the “last mile delivery” segment, maintenance of a technology-forward platform, and anticipated expansion into payment solutions. Waitr continues to focus on the evolving business opportunities presented by our three constituents – restaurants, diners/consumers, and independent contractor drivers. It currently provides on-demand ordering and delivery under three brands, Waitr, Bite Squad and Delivery Dudes.

“This decision to rebrand will better reflect our identity and business operations as we continue our expansion into new verticals outside of the food delivery segment and should improve and enhance our marketing and public relations synergies. Our three core constituents provide us with a myriad of commercial opportunities. We are currently interviewing branding firms with the goal to identify and settle on a corporate name and brand that unifies our current service offerings and better reflects our long-term business strategy,” said Carl Grimstad, CEO and Chairman of Waitr.

read more (WaitrApp) / Reports Q1 2021

* (For years, Waitr.com fw to WiredPlanets.com WayBack Archive: May 21, 2021)

 

[CraigD]

Impressive company.

Was just looking at their first quarter earnings 2021.

This source copy is better formatted than the copy on their website:

https://www.businesswire.com/news/home/20210506006008/en/

 

[Lox]

Lafayette-based food delivery service Waitr agreed to pay $4.7 million to a similar business in California over trademark issues and is changing its name.

Waitr has been riding high on the delivery wave during the coronavirus pandemic, diversifying revenue streams as the business looks to continue its path to consistent profitability. The company has started delivering groceries, concessions at LSU baseball games and signed a deal to create a specialized platform for the sale and delivery of legal marijuana.

California-based Waiter.com was founded in 1995 and had trademarked Waiter.com in 2000, court records show.

Waitr was founded in 2008 and trademarked its name in 2016. The California business has been demanding the Louisiana company abandon the use of its trademark since 2015.

Waitr Holdings Inc. agreed to the deal last week to settle a lawsuit

source (theadvocate)