The internet is funny because everything is just a type away, but really business has always had a front with absolute ignorance or blindness to the depth of a company and how they generate their revenue anyway. If you dont mind indulging me, it seems that in the physical world, one of the key strategies of profits, was to find the lowest prices you could as a reseller and keep it a secret and display your retail store as the only means as to getting the product or the best price of the product. See, with the internet, we can look into any field out there and see the wholesale, game of mercy, ironfist that is rising in the raw resource factor of demand and supply.