But be very careful with parking, if they put links related to the bank or its competitors then UDRP panels have used that as evidence of bad faith.
Exactly don't ever park the name, have a coming soon page.
Here's the thing about parking and acronym domains....
Take a case like "GNP" mentioned above. It is very well known as "Gross National Product" and not as well known as a Mexican insurance company. You have to think on a scale, and not in binary terms.
Some great resources are out there like.... you'll never guess what I'm going to recommend... GOOGLE - for figuring out the relative significance of a trademark vs. acronymic meaning for a short string of letters. There are also things like acronym finder, etc.
Now about PPC. I don't know what the morons who run these systems are up to these days, but for many, many years, I've been saying the same thing - you have to use a system that lets you target the results. That was, at least back when I was there, the entire point of the targeting system in the Uniregistry marketplace. There was even a category "Shopping : personalization" that would point a name to ads for things like monogrammed merchandise etc.
Do not use "coming soon" or some other basically dishonest statement that you will be developing a name if you will not be developing a name. It doesn't help you to lie. Likewise, don't use a dumbass statement like "this name might be for sale". That second one is a pet peeve of mine. It's like "I sell drugs, unless you are a cop." Just dumb stuff.
I'm amazed that people can look at those cases and say "don't use parking" (and I see that Bob has said "be very careful" which is correct).
Name Administration had over 37 UDRP wins with every single name on PPC parking. And people still say "don't park the name". It's not that simple.
Take a case like JDM.com. I can't even remember what the complainant's trademark was for, but the name was parked with links to Japanese car parts because "JDM" is an industry-standard acronym for "Japanese Domestic Manufacture" - they are car parts made in Japan but not for export, and they are popular with people who are into pimping out ricemobiles.
But, if you can't target the PPC, then, yeah, it is likely to target on some obscure TM meaning, and possibly in a geographic area other than your own, so you aren't even going to know.
If your names are valuable to you, and you have them on PPC, then take the time to have a look at what those names are doing. For example, if you have armbone.com and the PPC links are for "orthopedic doctors", "vitamin D", "weightlifting", etc., then you are probably okay. But if the links come up "footwear", "shoes", "athletic shoes", and so on, then that might be a good sign that someone is using "armbone" as a trademark for shoes, it is feeding back into the PPC engine, and you are going to lose a UDRP.
Then, we come to the next two misguided pieces of advice - "don't resolve the page" or "just put it on a 'for sale' lander".
Not resolving the page at all is itself a point against you in the UDRP. Period. You are throwing away the "legitimate interest" criterion and into "non-use as bad faith use".
A UDRP proceeding is focused on "why did this person register this domain name?" and is going to look at any OBJECTIVE evidence that helps answer that question. If you do not grasp that point and its implications, you are just going to keep punching yourself in the nuts.
So, let's run through the options:
1. Targeted PPC relevant to a generic meaning - The name speaks for itself. If the name is "ELK.com" and it has PPC ads for hunting equipment, hunting lodges, hunting guides, etc., then we can be pretty sure that it wasn't registered to take advantage of some obscure Australian trademark for clothing. That's a good chunk of the non-priority-driven UDRP outcomes in favor of the domain registrant.
2. A "for sale" lander - The situation is not as clear. Is the person looking to sell it for its trademark value, or for its dictionary meaning. We don't know, so let's have a look at things like previous cases with this person, what OTHER sorts of names have they bought and sold, etc.. This species of case is why it is good to have a consistent pattern of buying and selling generic names, phrases, acronyms, etc.
3. Name not resolving - who knows. The domain registrant is not helping themselves here.
There is a hybrid approach, and I've discussed it before. If targeted PPC is no longer possible - and I don't keep up with the various ripoff outfits that provide PPC anymore - then you ought to consider a
TARGETED for sale page.
If you have a name worth $XXXX, then it is probably worth a few minutes to
EXPLAIN WHY IT IS VALUABLE. Instead of simply "this name is for sale", why not expend a few words to actually
SELL it.
Take this page for HAI.com, for example:
"Hai" is the common latin script transliteration of a common Japanese expression. Now, let's say there is some company out there with a trademark for "HAI" for weed killer. They file a UDRP complaint and say, "The registrant tried to sell me the name for $75,000 and it is my trademark!"
Now, look at that page, and look at that UDRP claim, and pretend you are a UDRP panelist. Answer the question, "Why does the respondent think the name is worth $75,000?" The answer is bleedingly obvious.
Let's try another one. GINGHAM.com :
Okay, now, suppose some company in Switzerland has a trademark on "GINGHAM" for yodeling instruction. Who is going to win the UDRP?
A TARGETED for sale lander doesn't need to be that elaborate. A few words will do. If you have a three letter domain name that is used for ten different generic acronyms, then simply say so. "This rare three-letter domain name can be used for your initials or whatever else you might want these three letters to stand for. A few common meanings are ..."
What is going to save you in a UDRP is an obvious and credible reason why the domain name has value apart from whatever narrow trademark meaning it may have. If the ONLY real significance of the name is as a trademark, you are wasting your time. If you think that "I bite monkeys" with monkey meat recipes is going to justify registering IBM, then you are wasting your time.
I realize that some domainers don't quite grasp the distinction between an objectively credible rationale and ad hoc rationalizations, but I can't fix that.