Definitely a nice name if you're developing. As long as you make a well developed site with high quality content, the site should be worth a bare minimum of mid $XXXX based on selling ad space alone.
My advice is to make sure you make your navigation very intuitive, and probably include a search function for the articles on the site. Navigation plays a big factor in people being able to find what they're looking for, and a good user experience will promote return visitors. Navigation is especially important as your site grows bigger and bigger.
Good luck with the site

, and post back later, maybe in the "Web Design Reviews" so we all can have a look at what you've done.