discuss Contacting Attorneys

[Cdomains]

I have a few legal domains I am considering doing outbound on.

Has anyone had any luck selling this type of domain, with outbound, to lawyers?

Also, do you think it is more risky contacting lawyers because of their profession?

I should mention all the domains I am talking about here are generic and not TM domains.

 

[fm1234]

Cdomains

If you have good generics in the field, look for law firms and referral services that are already using generics and go after them. Alternately, look in a competitive geo market for firms that are not using generics, and point out local competitors who are.

Look specifically for firms that are spending money advertising online (SEMrush can give you a rough idea.) These firms either have a guy in the office who deals with that kind of thing, or are using an outside firm (to whom they might refer you.) Law firms are businesses, and as does any other type business they get peppered with calls, mails, walk-ins etc. from people who want to sell them stuff. Don't worry about "pissing off a law firm" via spam; worry about standing out from the other 57386584 people who contacted them this week trying to sell them everything from insurance to hand sanitiser for the lavatory.


Frank

 

[SBS66]

If you own a domain of that caliber, I think you should already be getting unsolicited offers from time to time. If you don't, either the name isn't that good, or it's possible that lawyers are not getting it. Then it's the wrong target group. Of course some industries are more difficult than others. We have to pick our niches carefully.

And my bet is on "..lawyers are not getting it."

 

[SBS66]

If you own legal domains, you are overthinking this one.

The first domain I sold (last month) was to a lawyer.

You can expect the following challenges:

1- privacy email, just like you may come across with any other potential end-user.
2- low counter, just like you may come across with any other outbound
3- no response, just like you would get with anyone else.

Simply comply with the CAN-SPAM act and you should be fine. And if you get a nasty email back, simply ignore it like you would one from anyone else.

I get pitched legal domains several times a month. Even before I decided to dedicate more time to this hobby, I wasn't ever offended by these pitches (people need to make a living, imo).

While I would admit that we have our share of "Arses", we're no different than any other arse.

 

[domainica]

Lawyers are a tough sell. And I think they have a hard time understanding how a keyword name can help their business (i.e., they may be a large, all-in-one firm representing a number of different specialties yet, instead of dividing those specialties under good keyword names like "mesotheliomaattorney.com" and "actoslawyer.com", they'll stick with the all-purpose partners' name of DeweyCheatemandHowe.com, figuring the prospective client will know what their specialties are).

Education is key, but I don't have the time and neither do they.

By the way, a long time ago I used to own MesotheliomaAttorney.com and ActosLawyer.com, before I sold them way, way cheap. It was easier back in the day.

I still own over 160 legal names but haven't marketed them in years, At this point, I figure if an attorney was looking for a good, keyword name, it won't be hard to find me. But first knowing that a good, keyword name is beneficial is the the trick.

 

[SBS66]

@domainica
There is a large online marketing firm that sells lead-generation sites to lawyers. They pick the names for these sites and won't let you use one of your own. Their main selling point is for you to create lead generation pages individually for each practice. Many lawyers understand that once they go through the selling presentation. But still ,the majority think that it is to show the prospect that they are BIG in many areas, thereby losing the ability to target their individual markets.

The newly-minted JDs, though, they get it.

 

[domainica]

@domainica
There is a large online marketing firm that sells lead-generation sites to lawyers. They pick the names for these sites and won't let you use one of your own. Their main selling point is for you to create lead generation pages individually for each practice. Many lawyers understand that once they go through the selling presentation. But still ,the majority think that it is to show the prospect that they are BIG in many areas, thereby losing the ability to target their individual markets.

The newly-minted JDs, though, they get it.

Good to know. Thanks. Do you think it would be better to target these marketing firms rather than law firms?

 

[SBS66]

Good to know. Thanks. Do you think it would be better to target these marketing firms rather than law firms?

I don't think these marketing firms would be it. For one thing some of them are huge, and getting to the right person would be a challenge. It may work if you find small marketing firms that deal with professionals (with lawyers obviously being one of the professions they target). But that could take a lot of time and not be worth it depending on the name you have.

I think there's a better change with targeting smallish law/solo firms directly. I don't even bother with large law firms; the problem with large firms is that you have to find the managing partner, and they often don't list who that is. But with smaller firms you usually know the main partner(s).

I've been toying with the idea of creating small lead sites for the lawyers and then marketing the site/name combo. Unfortunately, all that "free time" I don't have is getting in the way of that project.

 

[Mahogany]

Ive sold some Geo lawyer related domains in the past. nets and infos....

I sent them a letter via the US Postal service with priority. I wrote confidential on the big envelope in red ink. I included how many Google search results there were for that keyword domain name and his competitors on the 1st page of Google.

I also installed a lawyer WP theme on the domain to show him what it could look like.... I sold 4-5 domains a few years back this way and 2 of them paid me to redesign their website!

 

[tvanrijt]

Ive sold some Geo lawyer related domains in the past. nets and infos....

I sent them a letter via the US Postal service with priority. I wrote confidential on the big envelope in red ink. I included how many Google search results there were for that keyword domain name and his competitors on the 1st page of Google.

I also installed a lawyer WP theme on the domain to show him what it could look like.... I sold 4-5 domains a few years back this way and 2 of them paid me to redesign their website!

I like the creativity!

 

[fatter]

You reminded me why I gave up contacting lawyers years ago, I felt like I was on the witness standand convicted of murder. Here are a few questions they asked my Why does whois say client transfer prohibited,did you steal the name? How do I know you really own it? even though I said just call the phone listed in whois or shoot an email they didn't believe me.

A Lawyer, a missionary, and a priest went to heaven, at st Peters gate he took them to there new houses,
the Priest was dropped off at an old shack, the same with the missionary. St Peter brought the Lawyer to a beautiful Mansion up on a hill. The Lawyer asked why do I get such a nice place and they get to live in a dump. St Peter said, we have lots of priests and missionaries up here, but your our first Lawyer.

 

[SBS66]

You reminded me why I gave up contacting lawyers years ago, I felt like I was on the witness standand convicted of murder. Here are a few questions they asked my Why does whois say client transfer prohibited,did you steal the name? How do I know you really own it? even though I said just call the phone listed in whois or shoot an email they didn't believe me.

.....

That's not being on the witness stand. It's just lawyers doing due-diligence. It is also a waste of time after you've answered the question(s). I had a similar experience about 2 months ago. After I gave them the answers and links, I moved on and sold the name to someone else. As I said, lawyers are like any other prospective buyers.