domains .COM and .NET situation update

[Lox]

By AFNIC

Here we give an update on the KPIs as at 31/12/22 and a “situation update”, in the context of Verisign’s announcement on 9 February 2023 of a future price rise of .COM on 1 September 20232. Still with the aim of evaluating the impact of the fee changes on the performance of the two TLDs, and questioning the Verisign strategy in light of the data collected.

We could consider that price increases have had a negative impact if we see:

• on the one hand, create operations fall significantly below ‘normal level’ (that is to say under 35 to 38 million names per year) with the result that the Creation Rate moves towards 20% over the medium term;
• on the other hand, retained names decline, leading to a marked deterioration in the Retention Rate moving towards 75% over the medium term
• the consequence of these two changes combined would be a loss of stock in varying degrees.

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[branding]

Very interesting read. Thank you @Lox !