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China’s newest investment craze is short domain names

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China’s stock markets last summer that he describes himself as “scarred” by the experience. But in October, he discovered a new asset class he hopes will help make the money back—short domain names. Since then, Wu has invested over 200,000 yuan ($30,769) to buy domains like gcmw.cn that he’s hoping to sell for twice what he paid.

Chinese buyers accounted for nearly 75% of all global short domain name purchases in 2015,


Speculative market

Most Chinese buyers, like Wu, aren’t snapping these up to start their own online companies, they’re buying them hoping to sell in a few months or years for a higher price.

Chinese buyers are choosy
As anyone who remembers the US tech bubble of the 1990s can tell you, domain name investing has existed for years. “Even before the influx of Chinese investment, there was an established wholesale market for buying and selling domain names,” Dunn said.


Looking for the big payout

As e-commerce booms in China, companies are paying millions to buy the right domain name—and some investors are hitting the jackpot.Earlier this year, Qihoo 360, an internet security company, spent 110 million yuan ($17 million) to purchase “360.com,”by far the highest price paid for a domain name in China this year.


Is a bubble forming?

After pouring money into real estate, stocks, and a host of less orthodox investments, there are warning signs that Chinese investors jump into domain names may be causing another bubble.

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These are excerpts from the original article on QZ.com.
The complete article may be viewed on the website.
 
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